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Music Streaming Services:

iHeart Radio Group for RTV 3001
by

Arielle Giordano

on 31 October 2013

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Transcript of Music Streaming Services:

Music Streaming Services:
iHeart Radio
RTV 3001.701

Music and Services
What is iHeartRadio?
iHeartRadio is an internet radio platform, accessible online, on gaming systems and cellphones, that allows users to listen to over 1,500 live radio stations across the country. It also lets users create up to 150 customized commercial free stations by choosing an artist/song/genre and letting a random selection of similar songs play. iHeartRadio has a catalog of over 15 million songs (400,000 artists) and liking/disliking a song on this will customize the playlist to increase or decrease the frequency the song plays.

It features four specific platforms on the website for listening to music or audio entertainment. These are Live Radio, Perfect For, Create a Station, Talk Beta. With these, you can select any Clear Channel station and listen to it live; choose a pre-programmed playlist for any mood or activity; creation a custom station by artist or song; and listen to talk shows on demand.

Group Members:
Arielle Giordano
Nicoletta Karpathios
Christina Tejera
Amanda Webber

iHeart Radio Festivals
Advancements at a Glance
History
Ownership
iHeart Radio is a popular music streaming services, or internet radio platform, founded in 2008 at www.iheartradio.com. These streaming services are owned by Clear Channel Communications, Inc., along with 1,200 other radio stations across the United States. Visit Clear Channel at www.clearchannel.com, the nation's leader in Talk programming.

Tampa Radio Stations
Many individuals are probably familiar with the other radio stations that Clear Channel owns. Even right here in the Tampa Bay area, Clear Channel Communications owns 93.3 FLZ, 103.5 WFUS FM, 98rock (97.9), and 95.7 The Beat.
iHeart Radio: A Game Changer
Pandora Radio's Competition
Clear Channel, or CC, revealed Pandora's newest competition at the iHeart Radio Festival. In order to increase favoritism, and by default revenue, iHeart Radio advertised no commercials for the first three months of operation. It was a strategic move since many consumers complained about the amount of commercials on Pandora Radio (www.pandora.com).
The iHeart Radio application has continued to grow in popularity reaching 135 million downloads in 2012, and according to Radio Ink, 34 million registered users as of 2013.

Model for Revenue
To further establish a successful business model, iHeartRadio is offered "across multiple platforms including web, mobile, tablets, television and gaming devices, and ranks in the top four most popular music Apps."
On top of all that, iHeartRadio allows registered users and listeners access to all Clear Channel stations, as well as "stations from other groups such as Univision, Cumulus, Greater Media stations, WNYC, Cox, and others."
In addition, "iHeartRadio continues to provide yet another platform for Clear Channel's 239 million monthly listeners to access their favorite radio stations, Custom Stations and non-audio content all in one service. "
By combining all of the above, it seems Clear Channel has established a solid revenue model for iHeartRadio.



iHeart vs.
Pandora
Unlike Pandora Radio, iHeart Radio offers four specific services that make it unique:
Get the App
Get the compatible iHeart Radio for any platform atnews.iheart.com/go/radio_app/! Clear Channel is using the popular platform of an "application" for smart phones, in order to enhance consumer use of their iHeart Radio service!
Live Radio (The best live music & talk stations)
Perfect for (Playlists for any mood or activity)
Create Station (Custom radio by artist or song)
Talk (Shows & Personalities on Demand)
Internet Radio vs. Broadcast Radio
With the advent of internet radio streaming sites, they are not only in competition with each other, but also with broadcast radio. Many consumers fear the decline or dissapearance of broadcast radio with these Internet radio sites. While completing Discussion V, I found this great video that relates to the differences of each form of radio.
But, how do they make money?
According to Radio Ink Online Magazine, CEO Bob Pittman answered this question. Radio Ink explains that iHeartRadio is a major part of the digital offerings at CCME and is experiencing double-digit revenue growth. He says the way they are selling the platform is by getting getting an assignment from advertisers, not a buy. It's the new way to sell.

With further detail, Pittman says"The way you think about the monetization is, yes, we'll sell in-stream spots, yes, we'll sell display ads, but it's also iHeartRadio, it's the station websites, it's the broadcast stations, events, promotions, and traffic. And as much as we can, we're trying to build them into multi-platform offerings for advertisers, so we're not talking about a bunch of spots, we're talking to advertisers about how to achieve goals. We have all of these assets to help them achieve their goals. That's the new way people sell. You get an assignment, not a buy. It's been happening in other sectors besides radio, and now we're bringing that kind of sophistication to radio."

Check out the rest at: http://www.radioink.com/article.asp?id=2682872&spid=24698
iHeartRadio was launched in April of 2008 and is owned by Clear Channel Broadcasting Inc. The website featured news, music albums/videos and access to over 750 Clear Channel radio stations online.
By 2008 the free iHeartRadio application was accessible on the Apple iPhone and iPod, and in 2009 for Blackberry and Android phones.
o With 12 stations
o And 8 markets
By 2011 iHeartRadio expanded to gaming consoles such as the XBOX 360, and in April 2012 to the iPad.
iHeartRadio concluded a deal to obtain and power Yahoo! Music’s Radio service, which was previously owned by CBS Radio.
In July of this year, iHeartRadio added new stations from Canada, Dubai and Arabia. Also, a new talk radio function, “iHeartRadio Talk” was launched, featuring original celebrity programming and allowing users to upload their own content. “iHeartRadio Talk is the first spoken word audio platform with the ability to offer On Demand listener-created talk content alongside popular news, celebrity and more.” They advertise it as “talk shows and personalities on demand.”
On July 14, 2013 iHeartRadio launched in New Zealand and Australia.

What is iHeart Radio Cont.?
The iHeartRadio Music Festival is known to be "The Biggest Live Concert Event in Radio History" and it has been successful for three consecutive years so far. Beginning in 2011, this festival involved a diverse collection of genres for for all viewers, featuring Jay-Z to Queen and Jason Aldean and to Swedish House Mafia. Most recently Miley Cyrus was one of the headliners as well as Justin Timberlake. It takes place in the month of September and the talent unfolds within a two-day weekend and is held in Las Vegas, Nevada at the MGM Grand Garden Arena.
The 2011 edition was broadcasted by VH1 while the 2012 and 2013 editions were broadcast by The CW and at all three occasions thus far, Ryan Seacrest has been the host. Starting this past festival (2013), a new edition has been added to the event. An additional stage was added known as "The Village" which packs even more acts into the daytime. During this time slot, it is broadcast live on about 850 Clear Channel stations nationwide. Aside from all the celebrities performing, the 15-acre area also includes fan zones, games and interactive experiences from iHeart Radio sponsors.
iHeartRadio Music Festival 2013: Show Opener
- iHeart Radio now functions as both a music recommender system and a radio network
- Soon after 2009, it offered a video platform with: artists interviews and live performance vignettes
- 2010 expanded to the SONOS Labs platform. "The new platform allows music services to make themselves available on Sonos about 60-percent faster than before, all while giving the customers early access to the service during the development and testing phases."
- Mid October 2012 soft-launched online audio (News/Weather/Traffic) streams for: Chicago, Dallas/Fort Worth, Los Angeles, San Diego, New York City, 15 other metropolitancities, and "24/7 news”
- Looping programming similar to NOAA weather radio
- March 1, 2013 added to Roku Digital Media Receiver, which is a little box that makes it easy to enjoy the hottest movies, TV shows, music, games and more on your TV by streaming it directly from the Internet. Millions of people use Roku every day to access their favorite entertainment instantly and on demand.
- July 2013 began adding stations from outside of U.S., such as CHUM-FM (Canada), and Virgin Radio Dubai (United Arab Emirates)
- July 24, 2013 iHeart Radio Talk was created, which allows users to upload content through a speaker system.


Over the Years
iHeart Radio started out as just a website and throughout the years has transformed into a media application that has been released on many different mobile devices. iHeart Radio has transformed from just a 12 station iPhone application to a multimedia application with videos, Yahoo! Music, Audio, news, weather, traffic, stations from outside the U.S. and iHeart Radio Talk. These changes throughout the years have brought millions of people to download this application for many reasons, but most of all, for the many radio stations that it has to offer.
Works Cited

"Clear Channel Communications, Inc." Clear Channel Communications, Inc. N.p., n.d. Web. 30 Oct. 2013.
"Clear Channel Gunning for Pandora and Sirius XM." Clear Channel Outdoor Holdings, Inc. (CCO):. N.p., n.d. Web. 30 Oct. 2013. <http://seekingalpha.com/article/278930-clear-channel-gunning-for-pandora-and-sirius-xm>.
"Clear Channel's IHeartRadio Surpasses 135 Million Downloads." Clear Channel's IHeartRadio Surpasses 135 Million Downloads. N.p., n.d. Web. 30 Oct. 2013. <http://www.clearchannel.com/Pages/Clear-Channel’s-iHeartRadio-Surpasses-135-Million-Downloads.aspx>.
"IHeartRadio | Real & Custom Radio Stations - Listen Free Online." IHeartRadio. N.p., n.d. Web. 30 Oct. 2013.
"IHeartRadio." Wikipedia. Wikimedia Foundation, 23 Oct. 2013. Web. 30 Oct. 2013. <http://en.wikipedia.org/wiki/IHeartRadio>.
"Radio Ink - Radio's Premier Management & Marketing Magazine." Radio Ink Magazine. N.p., n.d. Web. 30 Oct. 2013. <http://www.radioink.com/article.asp?id=2398859>.
"Radio Ink - Radio's Premier Management & Marketing Magazine." Radio Ink Magazine. N.p., n.d. Web. 30 Oct. 2013. <http://www.radioink.com/article.asp?id=2682872>.
"Station Search." Station Search. N.p., n.d. Web. 30 Oct. 2013. <http://www.clearchannel.com/CCME/Pages/StationSearch.aspx>.

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