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Levi's "This is a pair of Levi's" Ad Campaign
Transcript of Levi's "This is a pair of Levi's" Ad Campaign
LEVI'S originally launched the "GO FORTH" campaign in 2009 with Walt Whitman's poem "Pioneers! Oh Pioneers!"
In 2011, the Go Forth campaign launched internationally with a 60-second "LEVI'S Legacy" by Wieden + Kennedy
In Fall 2012, the GO FORTH campaign launched "This is a pair of LEVI'S" GO FORTH Campaign "This is a pair of LEVI'S" Target audience Objectives Techniques Strategy Effectiveness Sasha Wong JAMM 466 Ad Campaign Strategy Report http://www.wk.com/campaign/go_forth_2012/from/levis Questions?
Thoughts? Print Ads Television Commercial Print Ads Cont.