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Levi's "This is a pair of Levi's" Ad Campaign

JAMM 466 - Ad Strategy Report

Sasha Wong

on 17 October 2012

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Transcript of Levi's "This is a pair of Levi's" Ad Campaign

"This is a pair of Levi's" LEVI'S GO FORTH Ad Campaign
LEVI'S originally launched the "GO FORTH" campaign in 2009 with Walt Whitman's poem "Pioneers! Oh Pioneers!"

In 2011, the Go Forth campaign launched internationally with a 60-second "LEVI'S Legacy" by Wieden + Kennedy

In Fall 2012, the GO FORTH campaign launched "This is a pair of LEVI'S" GO FORTH Campaign "This is a pair of LEVI'S" Target audience Objectives Techniques Strategy Effectiveness Sasha Wong JAMM 466 Ad Campaign Strategy Report http://www.wk.com/campaign/go_forth_2012/from/levis Questions?
Thoughts? Print Ads Television Commercial Print Ads Cont.
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