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A Review of Social Media and Implications for the Sales Proc

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Erica Roca

on 29 August 2013

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Transcript of A Review of Social Media and Implications for the Sales Proc

A Review of Social Media and Implications for the Sales Process
Does social media contribute to the selling process?

What is social media?

What is the role of social media in the sales force?
Kaplan and Haenlein (2010)
several categories of social media applications each with unique functions
How can social media can expedite the close of a sale
Types of social media and their roles:
in business-to-business
(B2B) versus
business-to-consumer (B2C) environments.
What are the different stages of the sales force?
Linkedin Surveys
YouTube Channel
Enrich or add value to earlier stages of the sale
Companies must listen to their customers !
Engagement and building the brand
Areas of research?
Data Collection
Full transcript