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Netiqueta en la gestión de comunidades virtuales

Taller dictado en el III Encuentro Web 2.0, Caracas , Venezuela
by

Grissel Montiel

on 21 February 2013

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Transcript of Netiqueta en la gestión de comunidades virtuales

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don't remember.. Bond Bond La netiqueta isn't this where
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don't remember.. La comunidad virtual El gestor de comunidades virtuales isn't this where
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don't remember.. Gestión de comunidades virtuales y su perfil étiquette + network Recomendaciones Contra el "trolleo" La red Atom subatomic particle isn't this where
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don't remember.. Bond Bond En la gestión de comunidades virtuales De acuerdo con Martínez (2001) las agregaciones sociales mediadas por computadoras y redes de telecomunicaciones, cuando unen a las personas como a las máquinas, se convierten en redes sociales sostenidas por computadoras (…) y producen un bien común. Se produce entonces una interacción entre quienes integran la comunidad, en donde se ocupa el mismo espacio virtual, se habita en él intermitentemente, pero sobre todo se convive. El autocontrol, la autorregulación propia de la interacción social para garantizar la paz, la comunicación efectiva y la buena reputación también deben considerarse en las relaciones virtuales mediadas por las Tecnologías de la Comunicación y la Información En la red, por ahora, se consiguen cientos de decálogos y listas de internet que buscan normar el comportamiento en línea pero poco de ello se aplica en redes tan comúnmente usada por estudiantes jóvenes como Facebook. Esta red se usa más para el entretenimiento, la diversión y buscar o hacer amigos que para trabajo y estudio. En Twitter el comportamiento en línea está tácitamente normado y es bastante respetada esa normativa interna por sus usuarios. Twitter y Facebook 79% de los usuarios de Facebook no cree en la colaboración en línea. Las ideas y las vidas se comparten en las comunidades virtuales. Esto exige la creación de ritos y reglas propias de interacción para el ir y venir de la acción comunicativa. Martínez (2001) cita a Fernback (1999:205) para afirmar que las comunidades virtuales son un: “proceso comunicativo de negociación y producción de una comunidad de significados, de texturas, de culturas...”. De los usuarios comenzó inicialmente a conocerse el término de gestor de comunidades, pero uno de los antecedentes más antiguos en cuanto a la adopción de este concepto, visto como cargo, fue en 2007 cuando Jeremías Owyang, analista de Forrester Research: Social Computing, de forma independiente reunió las descripciones de este trabajo en su publicación: Los cuatro principios de la Community Manager. Aplicado a los cibermedios, los gestores de comunidades virtuales inicialmente fueron:
Los webmaster
Los responsables de mediar en los foros de participación
Los promotores de encuestas
Quienes respondían a los correos electrónicos enviados por los usuarios. Moderar los foros.
Conversar con los usuarios en las plataformas digitales que le sirvan de interfaz (redes sociales como Twitter y Facebook).
Atender a las solicitudes de éstos, verificar la información que ellos les proporcionen, considerarla.
Analizar la opinión pública alrededor de los contenidos que publiquen y ser la cara que represente al medio como emisor/receptor. Cualidades Altruista Curioso Diplomático Con detrezas técnicas Conjunto de reglas que regulan el comportamiento de un usuario en línea, una adaptación de las reglas de etiqueta del mundo real llevadas al ambiente virtual (La Prensa, 2011) Aunque a lo largo de la historia se han escrito muchos manuales de netiqueta, suele considerarse del libro NETiquette de Shea (1994) la versión definitiva de estas 10 reglas básicas de comportamiento en la red. Las reglas son las siguientes: • Regla 1: Nunca olvide que la persona que lee el mensaje es en efecto humana con sentimientos que pueden ser lastimados.

• Regla 2: Adhiérase a los mismos estándares de comportamiento en línea que usted sigue en la vida real.

• Regla 3: Escribir todo en mayúsculas se considera como gritar y además, dificulta la lectura. • Regla 4: Respete el tiempo y ancho de banda de las otras personas.

• Regla 5: Muestre el lado bueno de su persona mientras se mantenga en línea.

• Regla 6: Comparta su conocimiento con la comunidad.

• Regla 7: Ayude a mantener los debates en un ambiente sano y educativo. • Regla 8: Respete la privacidad de terceras personas.

• Regla 9: No abuse de su poder.

• Regla 10: Perdone los errores ajenos. “No tiene que hacer amigos con gente que no conoce. Piense antes de agregar nuevos contactos. Espere 24 horas antes de aceptar o eliminar a alguien como amigo. Reflexione antes de subir una foto de un amigo o hacer un comentario grotesto. Las groserías siguen siendo groserías, aunque las envíe por tweet o wall post. Elija con cuidado su foto del perfil, esa imagen dice mucho de su personalidad e intereses”, según Debrett’s (2011). De acuerdo con Flores (2010): “Mide bien las críticas que publicas, no pidas explicaciones si te dan unfollow o abandonan tu página de Facebook, no hagas spam, usa las opciones de denuncia de manera justificada, pregúntate qué información de otras personas expones, no publiques fotos o vídeos en las que salgan otras personas sin tener su permiso”. Igualmente, Flores (2010) motiva al uso de emoticones y símbolos para mejorar la expresión de lo que se comunica, a investigar y por otro lado a aprender las normas de uso de las redes sociales que se están usando. Cuidado con esto Por último, Flores (2010) establece que de cometer algún usuario algún error, imprudencia o acción molesta, se debe ser amable al hacérselo ver y, si es posible, en privado. Un gestor de comunidades virtuales debe ser alguien muy paciente y ante una situación incómoda en donde la organización o marca que representa se vea negativamente afectada se debe reaccionar con mucha calma y tolerancia. La netiqueta en la gestión de comunidades virtuales busca disminuir la posibilidad de “trolleo” y, en caso de que se presente, enfrentarlo con asertividad. En muchos casos, las acciones de parte de los usuarios, que molestan a los GCV no son intencionadas. En otros, sí se trata de trolles, como en la red son conocidos los usuarios que de manera intencional y malsana buscan provocar al gestor y se divierten molestando, ofendiendo e insultando. Monsoriu (2011) agrega que la mayúscula está prohibida para la generación de textos en la red por su ilegibilidad y el rechazo que causa al ser sinónimo de grito. No invandir los muros de la gente ni enviar mensajes masivos por la bandeja privada o los DM Ser un experto en las redes que te sirven de interfaz y plataforma de interacción Descubre qué salió mal Soluciona el problema Reconoce el problema Aclara si hay desinformación Verifica si es o no necesario responder Intenta calmar al otro Agradece Valiente Bienhumorado Empático Colaborador Útil Dispuesto a enseñar Proactivo Perseverante Persuasivo Conciso Influyente Paciente Conclusiones Los buenos modales, la respuesta oportuna, la sonrisa amigable (así sea virtual), la empatía, la preocupación por los problemas ajenos, el respeto y la ayuda abren puertas y le dicen al otro, al usuario: “Me importas, me quiero relacionar contigo”. No puede haber una efectiva comunicación si quienes integran la red rechazan al que la lidera o gestiona, por ello el perfil del gestor se recomienda que sea como el descrito. De ahí que la aplicación de la netiqueta en la gestión de comunidades virtuales garantice el buen desempeño del gestor y una eficiente gestión de comunidades virtuales, cuyos objetivos, sean más fáciles de conseguir. Según Labarca (2005) la netiqueta; que incluye la ética, la formalidad expresiva, la discreción y la cortesía; conllevan a la habilidad comunicativa y por ende a la eficacia y la persuasión, como fin último, puesto que permite captar la atención, resultar agradable e interesante, ser convincente, creíble e influyente. Aprovechar la asincronía que permiten las redes como Twitter y Facebook son la oportunidad que tienen todos los gestores de comunidades virtuales para hacer una pausa, pensar, calmarse –de ser necesario– y adecuar su discurso para hacer de él el más ético y eficaz. Su organización o marca se lo agradecerán. Muchas gracias 70% de los usuarios de Twitter no sólo cree en ella si no que le gusta practicarla. OnlineEducation.net Las personas se convierten en cibervecinos Está en capacidad de además de: Defender a la institución, sí... Pero sin enojos ciegos Tanto en Facebook como en Twitter es incorrecto emplear el lenguaje preadolescente del Messenger, infantil o propio de los SMS: @Ejemplo1: Yeeeeiiii k finuu aaiins RT @Grimonti: Vistiéndome para ir al @Ejemplo1 a ver mi obra favorita. “Las faltas de ortografía dan una mala imagen de cualquiera, especialmente si es adulto”. @Ejemplo2: la uni estara d paro dosente l martes y miecoles. Pregunten haber si sus profesores se apegaran al mismo. ¿Seguirlos o no seguirlos? Grimonti Jul 06, 9:49am vía HootSuite

Es dar la espalda RT @mjouty: Si eres marca, no seguir a alguien en Tw te cierra la recepción de DM, la comunicación @dreig #respcom2011 @Grimonti y siempre a la orden...
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