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Delve Partners v.2

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Raketa.co

on 13 February 2014

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Transcript of Delve Partners v.2

and accessed from any device...
Desktop
Computer
Laptop
Tablet
Phone
could be cleansed
You are an e-commerce company - you sell product online.
You may also have stores, that's ok.
You yourself are responsible for
Marketing.
YOU HAVE
MOUNTAINS
OF DATA
You want to have a quick access to the data.
You want to know then what 'levers' to turn up/down to increase revenues.
It's also not clear what is the cause/effect relationship between the Drivers and the Effects:
Should you invest in acquisition?
Do more retention?
Improve your website?
Improve your call center?
Should you change your prices?
It's very hard to turn this Data into Insight that you can use to take Action
Data
Insight
Action
it lives in different places at your organization;
different storage devices, different locations
Pulling that data out is sometimes easy, sometimes very hard
E.g. if a customer bought in the call center, and then later converted from an email, how do you connect these data points into a complete picture?
Finally, even if the data is clean and all in one place ....

You need to Visualize it so that it looks very elegant and clean, so that biz users can make decisions using that data quickly
then cleaning it up and connecting it
with other data points is hard:
BUT, Forget about Insight and Action
You need to first take care of Data, so...
Has the SOLUTION
we will take your data from various source, we will put it in the Amazon cloud, we will clean it, and we will
a) output it into beautiful dashboards using Tableau, top rated solution by Gartner
b) do ad hoc analysis
c) interface with your email system to do email on steroids
Why Delve?
We believe that technology and reports are .... boring.

What matters is what you do with the data, not data itself
We are Marketers first, Analysts second - we aim to make the insights relevant to you, or you should fire us
We are nimble
and Affordable
Here are some testimonials
Here are some of our clients
Delve Partners has helped us greatly strengthen our business intelligence capability by creating a range of invaluable reports from web analytics to sales trends to detailed merchandising data. Importantly they also helped us define data terms and sources to create a single, reliable version of the “truth”. They have layered over the data and reporting with insightful analysis and actionable conclusions. Our improved ability to read and drive business is invaluable.
Call center data
Email data
Online media data
Web analytics data via
Google Analytics;
Omniture Site Catalyst;
E-commerce data
Transactional data
Customer Data
You are in a VP of Marketing role
at an eCommerce company.
You have to work
MOUNTAINS
of data
Omniture
Google
Analytics
Other web stats
with
cpc
cpm
organic
searches
affiliates
You wish all that data
FREE AND DEMOCRATIZE
THE DATA!
Create and share emotionally engaging dashboards, that are Interactive, cloud-based, flexible and elegant.
Insight
Action
Action will close the loop – your mountains of ecommerce, customer, website, call center data…
And then you wish for brilliant Insights that will lead to Action.
You use these dashboards to aggregate complex
yet understandable reports.
Data
..are going to turn into mountains of money!!
HOLD ON. PARK THAT THOUGHT.
Just auditing your Google Analytics or Omniture data
You know how many months takes to accomplish this?
Normalizing your transactional data
Connecting your Call Center and Web data
Creating an omni-channel view of the customer
Identifying under-performing customer segments

Etc etc
Doing Merchandising Affinity analysis
Doing LTV analysis
Definitely.
And then your
Founder
,
or
CEO
, or
CFO
and or
COO

will never going to approve that budget.
$250,000 to launch a project w unknown ROI?
Over my dead body!
well, partners with ecommerce marketing
departments to
delve
into the data.

What
happened?
Why did it
happen?
What should
happen?
Performance
Monitoring
Value
Realization
Questions on
Key Metrics
Insight
Generation
Insight
Validation
Execution
Ecommerce marketing departments (typically the VP of Marketing) that have mountains of data, limited resources to own the data, come to us and look as an extension of their team:
“Delve Partners has been a tremendous asset to our eCommerce operations. They offer intuitive and no-nonsense advice, and follow-up on each project with detail and quantified results.”
Jeff Berman, President - Retail Direct & eCommerce, Lifetime Brands
“The Team at Delve is a joy to work with and has proven to be an invaluable resource for BookIt.com. Delve’s approach is a blend of data-driven analytics and technology mixed with real-world online marketing experience. We really appreciate their smart, fast and no-nonsense approach to helping us meet our business goals”

Jesse Henson, VP Marketing, BookIt.com
“Delve Partners has helped us greatly strengthen our Business Intelligence capability by creating a range of invaluable reports from Web Analytics to sales trends to detailed Merchandising data.

Importantly they also helped us define data terms and sources to create a single, reliable version of the “truth”.

They have layered over the data and reporting with insightful analysis and actionable conclusions.

Our improved ability to read and drive business is invaluable.”

Patrice Varni, VP Marketing, TempurPedic Direct
IR 500 ecommerce companies work with Delve because we take an agile approach to Data Science
We believe in taking Small steps.
Limited budgets.
Quick timelines.
Marketing Team +
Delve Analytics Team (extension of your marketing team)
So, how do we start a typical engagement?
To start, we will take your data
(email it to us, put on FTP, to give us API access)
Put it in the cloud.

Then, we will give you and everyone
else at your firm access to this data.
Inbound
outbound
google
analytics
tws
intopia
Events Lead
Lifecycle
Versatile, Customizeable, Interactive
browser access
Cross-device
Cloud-Hosted, Secure, Fast
Delve Data-mart
Then, we will create LINKS between the Drives and Outcomes. We will create an omni-channel view on your customer, connect the transactional and behavioral data, etc
Where should you focus your effort
for biggest return??
Should you invest in acquisition?
Do more retention?
Improve your website?
Improve your call center?
Should you change your prices?
Desktop
Computer
Tablet
Phone
Laptop
Action
Action will close the loop – your mountains of ecommerce, customer, website, call center data…
Insight
And then you wish for brilliant Insights that will lead to Action.
You use these dashboards to aggregate complex
yet understandable reports.
Data
Then, finally, we can get to the holy grail:

Data
>
Insight
>
Action


With us
delving
into your data as your partner… along every step
We deal with technology every day, but we are not a technology company.
Data + Delve = Money
We are a Data Science Consultancy that believes that reports are boring.
What’s important is how you use your data to make more money.
TALK TO US TODAY AND GET
Free Proof of Concept
Service plans starting at just $1,500/month – unlimited volume of data, unlimited seats
and more


By the way, this has never happened yet
And then, if you are not happy with our work, fire us. You probably won't have to, we will fire ourselves first.
Full transcript