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Role of Cinema in Social Awareness

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Anurag Malik

on 14 October 2012

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Transcript of Role of Cinema in Social Awareness

Gargi Malik Role of Cinema in Social Awareness Team Members * A film is not just about songs and dance but a medium that can be used for social interest and awareness. Cinema is good for you : RANG DE BASANTI dares to point fingers, and tells us where we've gone wrong.
The writers successfully gift us a story about:
* college friendships,
* a brief close-up on the strength of India's freedom fighters,
* a critique on fundamentalism,
* a view of the consequences of taking justice into one's own hands,
* sound advice inviting the youth to become involved in their country and to transform it from the inside out "Is desh ka kuch nahin hoga!"
How many times have we said this to ourselves and to others? * By typing Violence in Films in Google I get 224,000,000 results.
Violence in movies is obviously a matter of great concern for the public. Negative Effects Of Cinema On Society "Laaton ke bhoot baaton se nahi mante" : Shayid Shabab Deepak Khushva Mimansha Malik * Cinema are a commonplace for stealth advertising, and often products are placed in various movie scenes. * Children's exposure to media violence plays an important role in the etiology of violent behavior. Such scenes are often presented as a justifiable means of settling disputes of our daily life. * Movies often promote negative values like materialism and promiscuity. * Movies frequently depict underage drinking and driving. Shubham Gupta verview Wikipedia Say : “Film encompasses individual motion pictures, the field of film as an art form, and the motion picture industry. Films are produced by recording images from the world with cameras, or by creating images using animation techniques or special effects.
Films are cultural artifacts created by specific cultures, which reflect those cultures, and, in turn, affect them. Film is considered to be an important artform, a source of popular entertainment and a powerful method for educating — or indoctrinating — citizens.“ Cinema has become a powerful vehicle for culture, education, leisure and propaganda.
Prime Minister Nehru once stated, "...the influence in India of films is greater than newspapers and books combined." Cinematic Persuasion : India is the world's largest producer of films. In 2009, India produced a total of 2961 films on celluloid, that include a staggering figure of 1288 feature films. Cinema has been an important means of mass communication. It has been a means of both education and entertainment. In popularity and appeal it is far ahead of other media of mass communication. Like literature, it is reflection of society and it also influences society, and has a great impact on the successive generation of society. Movies reach almost each and every nook of our society and they posses potential of mass influence. Movies are often told in narrative manner and thus posses an aura of believability. All our actions are based on what we learn and what we know, and we as human beings learn by seeing and imitating. Following this trend of thought we can infer that as we see from movies, we tend to act accordingly, by the means of learning and practicing.
Thus, similar two sides of a coin, movies too can produce positive as well as negative effects on our society. Social Awareness * Movies and documentaries have often been used to attack the social evils such as child marriage, sati, and prohibitions of widow remarriage, untouchability and social discrimination. * Films like Achhoot Kanya, Godaan, Awara, etc. were made to promote nationalism, social solidarity, mutual cooperation, mutual harmony, patriotism, etc. * Many movies based on 'Mahabharat' and 'Ramayan' give us a insight into our Vedas and other ancient epics. Taare Zameen Par is one such film that makes you peep into a child's mind and how some parents, in their pursuit to make them 'stronger' academically, forget that there's hitherto untapped talent that needs to be nourished and encouraged. Films not merely entertains, but also enlightens. Social Awakening * Smoking and use of drugs are also a common view in movies. The cinema is expected to treat the subject matter in a way that does not imperil values of society and in any way does not cause erosion in social values. * Majority of films produced today are stuff with cheap materials and double meaning dialogues to serve the commercial ends. *With growing materialism and consumerism, the social obligation of the cinema has been replaced by the commercialism.

*Filmmakers and producers are solely concerned with the profit making of the film without any concern for society.

*Movies including content like of sex, violence, etc. are causing great injury to the social fabric and the individual as well. This trend of commercialism of cinema is causing great loss to society. The literary works of many eminent personalities have been filmed and produced on screen, these contain messages, largely meant to rid the society of its evils or to reinforce social norms or values. Issues Conclusion Deviation of cinema from its social responsibility is a matter of grave concern. This growing tendency of the film industry to exploit sex and violence must be firmly curbed.

In a developing country like India, where percentage of poverty and illiteracy is high, the cinema has a major role to play.

It contains immense potentiality to inform and educate people besides to entertain.

Optimum exploitation of this potential of the cinema should be ensured laying down guidelines for the people involved in its making and there must be provision of stringent action against those who violate them. Thank You Linguistic Trend : Often slang language used in certain movies are perceived by youth of our society. for example -
mamu
kaminey
dhan te nan
biddu
bhai log Violence scenes in films are often presented as a justifiable means of settling disputes in our daily life. FIGHT CLUB is one such movie about nothing more than a bunch of frustrated guys who realise they enjoy beating each other up to prove they're not turning passive and weak. Nishant Tomar
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