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Anantara Vacation Club [Shared]

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by

Ali Alatas

on 6 August 2015

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Transcript of Anantara Vacation Club [Shared]

Thank you
Vacation
Ownership
AVC
Today...

Wyndham – Starwood – Marriot - Hyatt
Disney – Hilton – Accor – Anantara
Timeshare started 1960’s boomed in 1990’s in North America & Europe
A life style / real estate product which allows buyers to purchase increments of time or points in fully furnished urban and resort accommodation
Globally Recognized Brands in Time Share:
A one time purchase, plus an annual maintenance fee, gives owners usage rights for a pre determined number of years
It is one of the fastest growing sectors of the hospitality industry with 5,300 resorts world wide (North America 46%, Europe 25%, C & S America 25%, Asia 6%)

Annual Sales 2012 $14B
Direct impact on economy $45B
1.1M Jobs
Product
Overview
Competitive
Advantage to MHGs
Timeshare started 1960’s boomed in 1990’s in North America & Europe
Vacation Club delivers high margins
Why did MINT get into the Vacation Club business?
Mixed-use synergy of Hotel and AVC allows MINT to recapture real estate value quicker and improves property balance sheet through sales
Economies of Scale- shared utilities, amenities, additional staffing
AVC marketing is one of the largest room night contributors to MHG
With no accommodation bill awaiting them at check-out, Owners should spend more while on vacation
Owners using Club Escapes drive incremental revenue to MHG
Y.O.Y. KPI’s
Key KPIs – YTD –
Q2, 2015
Divisional Departments
AVC
Today
Legal
Human Resources
Finance & Accounting
Development
Marketing & Marketing Communications
Sales
Club Services
Sales & Marketing Overview
Owners buy the number of points that meet their vacation lifestyle needs
Points provide flexibility:
High or Low Season
Large or Small Villas
Use of the Minor Hotel Group network
External Exchange to over 2400 Hotels and Resorts Worldwide
Club assets are placed in a 30 year Trust to protect Owners
Initial Ownership purchase freezes future inflation : Points do not change on Club Resorts
Annual maintenance fees are paid by Owners to maintain high standards of resorts
Average Price per Ownership: USD $25,000 to 30,000
When Owner is not in residence, available units are run as hotel rooms to generate rental income
Marketing
How do we marketing today?

Direct Mail – 2.8M Direct Mail

EDM – 3.4M EDM

SMS – 500K SMS

350K Calls Inbound/Outbound

Social Media – WeChat

Onsite Marketing

Offsite Marketing

Owners Marketing
Legacy Local
Offsite Marketing
New Local
Offsite Marketing
Legacy Phuket
Sales Gallery Reception
Legacy Phuket
Sales Gallery
New Phuket
Sales Gallery Reception
New Phuket
Sales Gallery
New Phuket
Sales Gallery
New Phuket
Sales Gallery Immersion Room
Club Services
& Owners Overview
Owners
Segmentation
Tier of
Ownership
Club
Services
6,131 Owners as of 31 May 2015
Royal no longer sold, effective 1 April 2015
Based in Bangkok

Open 7 days

Mon-Fri 8am-7pm, Sat-Sun 8:30am - 5:30pm

Club Services Center

Language coverage:
English

Thai

Mandarin
Cantonese

Japanese

Arabic
Bahasa

German

Malay
Current
Inventory Locked and
Loaded Inventory
Current
Inventory Locked
and
Loaded Inventory
Future Potential
Market
AVC potential market regions:

Dubai
Li Jiang
Shanghai
Bangkok – additional inventory
Bali – additional inventory
Sanya – additional inventory
Samui – additional inventory
Future Growth &
Resource Needed
Technology
Now & Future
Timeshare PMS to interface with partner programs to allow integrated booking system
Upgraded PABX system & call recording that provides adequate reporting and management tools and capability to operate in geographically separated locations e.g. Bangkok, Shanghai, Dubai
Fully automated website with functionality across 5 languages
Chat functionality
VOIP
Improved functionality from Salesforce
Technology
Now & Future
Intranet for Product Knowledge
Improved survey tool
Improved e-mail marketing system
Telephony improvement for Call Centers
5 Year Plan
5 Year Plan &
Future Inventory
We do not promote AVC as an investment, it is sold to use
Total Staff in AVC today is 716 and will increase to 1,316 Staff by 2020
Sales
Sales Centers

Sales Services
Sales Administration
Sales Leadership
Sales Executives
Quality Assurance
Human Resources
Marketing
Marketing Call Centers

Operations
Production
Pre Arrival
Activitives
Human Resources
Integrated Marketing Location

Samui (Lawana,Bophut)
Phuket (Phuket Villa)
Sanya
In-house Marketing Location

Phuket
Samui
Bali
Sanya/Combo
Hotel Linkage:

Hua-Hin
Sathorn
New Local
Offsite Marketing
New Local
Offsite Marketing
Full transcript