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AAD 630, Unit 13: The Marketing Budget

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UK Arts Administration

on 25 October 2018

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Transcript of AAD 630, Unit 13: The Marketing Budget

The Marketing Budget
Unit 13:
1. Estimating Revenues
2. Tracking Expenses
3. Impact of Pricing
4. Timeline

READ: Cost of Marketing: What is the Average Budget?
http://www.legalzoom.com/business-management/promoting-your-business/cost-marketing-what-is
estimated costs
budget
MARKETING
BUDGET
Planning Documents
READ: Marketing Bullseye 1: Scaling Marketing Expense
http://decker.typepad.com/welcome/2006/07/marketing_bulls.html
AVOID
READ: Market Pricing: What Price Should You Charge?
http://managementhelp.org/marketing/pricing.htm
READ: Why You Must Have a Marketing Timeline
http://deborahbrody.com/tag/marketing-timelines/
READ: Timelines - Nine Steps to Perfecting Your Art Gallery Marketing Strategy on Instagram
https://www.sixandflow.com/marketing-blog/social-media/9-steps-to-perfecting-your-art-gallery-marketing-strategy-on-instagram
READ: How to Develop a Marketing Strategy Timeline
http://www.ehow.com/how_8329615_develop-marketing-strategy-timeline.html
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