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Nativ gets its mojo on: case study

Client case study from Velocity Partners
by

lucy longhurst

on 29 July 2010

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Transcript of Nativ gets its mojo on: case study

Nativ gets its mojo on: a Velocity case study Nativ offer a digital video content management and distribution platform and service. The video logistics market is fragmenting as traditional
business models struggle to adapt in the wake of disruptive technologies. This has made the marketplace crowded and confusing,
so in order to succeed Nativ has to stand out and
deliver a clear, compelling story. We set about proving the value of
Nativ’s offer with:
a strong core proposition
thought leadership materials
a clean, distinctive brand identity Because Nativ has an overview of the whole sector,
they can act as an industry expert, especially via the blog. So we kicked off with an eBook on the Essentials of Online Video Logistics, and set up a blog commenting on industry developments. Their old website didn’t really do them justice, so we gave it a complete overhaul:
positioning and message development work to crystallize their story
new web copy (filled with juicy nuggets of thought leadership)
total website redesign
We also redesigned the brand identity, making it sharper and more contemporary, to fit with the new look of the website. Before: After: What the CEO said “I just wanted to say a huge thank you for your work on our website and related digital strategy. You’ve all done an amazing job. We’re very proud of our new brand.” - Jon Folland What we did: See for yourself:
www.nativ.tv
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