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Shopping Tourism (Option 1)
Transcript of Shopping Tourism (Option 1)
What is Shopping Tourism?
Shop till you drop
A day trip to New york for shopping spree
Average age 18 - 34 are men and women
Average age 51-60 are women
Average trip spend by motor coach $59/pax (1 day trip)
$500/pax (more than 3 days)
Average group size 2 - 50
Motivations, Needs and Expectations
Annual Shopping Festivals
Sandy's Bus Tour
by: Nur Amirah Azman
Type of Tours
Group that brings tourists to explore the designer outlets for intimate shopping experience
When shopping is the primary purpose of traveling
Not a 'tourist shopping' holiday
Cross-Border shopping trip
Seattle Premium Outlet
2-in-1 shopping tour
Shopping as the primary reason
Immerse in the shopping culture of the host country
Specialize for Cross-border shopping tours
Offers 5 days shopping tour experience
Organizes Christmas Shopping tour
Organizes Midnight Madness Shopping Tour
specialty shopping trip such as Thanks Giving Shopping Tour