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felicia taromino

on 28 July 2015

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Transcript of SEO

Search Engine

What do SE's look for?
SE's account for very word on the web

Often in the coding of the site


Between sites

Fresh content and many links

Refined & Changed Often
Google changes its algorithm 500-600 times per year (mostly to avoid spamming)

Most recent updates include:

Panda 4.2 - July 2015
Will take months to fully roll out
Barely any changes seen so far

Quality Update - May 2015
Change impacted quality signals
Google did not reveal any specifics

Mobile Update - April 2015
All sites must be "mobile friendly"
Search engines have a system that knows every site on the web. They also note how each site relates to each other.

Every search engine has an algorithm that helps display the search results to users.

A website must posses certain criteria (parts of the algorithm) in order to show higher in the search results. This is the SEO part of it.
Gaining traffic from the "organic" or "free" search results
The Basics:
Google's Quality Rater Guidelines
Document leaked that tells the features of good quality and poor quality sites.
How to create higher quality content:

Write at a professional level
Allow for a great user experience
More content/pages
Reference authoritative sources
Easy to find contact info
Fresh content
Most Recent:
How you can improve your ranking with LLM:

-Google maps/reviews:
Google pulls info from across the internet to create maps listings
-Social media
-Website (microsite for SF agents)
-Consistent NAP
More correct listings = better chance of a higher ranked listing
-NAP on website

Why we need LLM:

Helps sites to be easily found
Links websites to one another for easier access
Increasing traffic to individual websites.
Boosting Search Engine Optimization (SEO)
Helping business websites stand out to potential consumers

What is BLM?

DAC ,makes sure agent's listings are correct and consistent for a better online presence
Data pulled from SF Electronic Library
NAP sent to YP, Superpages, CitySearch, Yelp, & Google My Business
Also sent to Yext (data provider)
If address or ph. # changes, the listing is updated

Full transcript