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Transcript of SEO
What do SE's look for?
SE's account for very word on the web
Often in the coding of the site
Fresh content and many links
Refined & Changed Often
Google changes its algorithm 500-600 times per year (mostly to avoid spamming)
Most recent updates include:
Panda 4.2 - July 2015
Will take months to fully roll out
Barely any changes seen so far
Quality Update - May 2015
Change impacted quality signals
Google did not reveal any specifics
Mobile Update - April 2015
All sites must be "mobile friendly"
Search engines have a system that knows every site on the web. They also note how each site relates to each other.
Every search engine has an algorithm that helps display the search results to users.
A website must posses certain criteria (parts of the algorithm) in order to show higher in the search results. This is the SEO part of it.
SEO & LLM
Gaining traffic from the "organic" or "free" search results
Google's Quality Rater Guidelines
Document leaked that tells the features of good quality and poor quality sites.
How to create higher quality content:
Write at a professional level
Allow for a great user experience
Reference authoritative sources
Easy to find contact info
How you can improve your ranking with LLM:
Google pulls info from across the internet to create maps listings
-Website (microsite for SF agents)
More correct listings = better chance of a higher ranked listing
-NAP on website
Why we need LLM:
Helps sites to be easily found
Links websites to one another for easier access
Increasing traffic to individual websites.
Boosting Search Engine Optimization (SEO)
Helping business websites stand out to potential consumers
What is BLM?
DAC ,makes sure agent's listings are correct and consistent for a better online presence
Data pulled from SF Electronic Library
NAP sent to YP, Superpages, CitySearch, Yelp, & Google My Business
Also sent to Yext (data provider)
If address or ph. # changes, the listing is updated