Loading presentation...

Present Remotely

Send the link below via email or IM


Present to your audience

Start remote presentation

  • Invited audience members will follow you as you navigate and present
  • People invited to a presentation do not need a Prezi account
  • This link expires 10 minutes after you close the presentation
  • A maximum of 30 users can follow your presentation
  • Learn more about this feature in our knowledge base article

Do you really want to delete this prezi?

Neither you, nor the coeditors you shared it with will be able to recover it again.


Logeion 13 February 2012

Alexander Koene on Emotive Branding & fMRI scanning

Comments (0)

Please log in to add your comment.

Report abuse

Transcript of Logeion 13 February 2012

Brain scanning Emotive branding & brain scanning BRAND
C Kim Cramer PhD
Alexander Koene Prof. Nico Frijda 23plusone
CASE Logeion, 13 februari 2012 Brand Esthetics? Stopping
power? Competitive
advantage? Emotive
meaning? Cognitive
meaning? Linguistics? Brand
architecture? Intellectual
Property? Associative
potential? Simplification? ? ? ? ? ? ? ? Client focus
groups Employee focus
groups Quantitative
interviews Trademark
Full transcript