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Blurred Lines: The Media

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Brian Altenhofen

on 13 September 2013

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Transcript of Blurred Lines: The Media

Blurred Lines in the Media:
You Know You Want It

designed by Péter Puklus for Prezi
Six Guiding Trends
Media Fragmentation
Audience segmentation
Distribution of products across media boundries
Globalization
Conglomeration
Digital Convergence
Distribution of Products Across Media Boundaries
- pushing media content through different media

Ex. Despicable Me
Globalization
Media fragmentation/Audience segmentation cause globalization

How do worldwide tastes determine media content?
Don't other regions of the world have their own media conglomerates?
Conglomeration
def: a company that owns a number of different companies in different industries

Horizontal Integration: ownership of production, facilities, distribution, and exhibition of a number of media industries and the integration of those elements. This equals big money!

Check out Table 5.3
Digital Convergence
Media Fracking
- just means there is a greater number of mass media outlets for people to consumer. A splintering of the media.

- less audience for more media options

- How do media compete?
- target via market research that is as precise as can be to attract media backers & advertisers
Covering Costs
TV and Film: they must control costs in a number of ways
Vertical Integration:
Disney owns ABC and produces a show that it airs on ABC. It then distributes it to be exhibited by other Disney owned channels like Disney Channel, Lifetime, ABC.com. It could then sell it to Netflix, Redbox, and perhaps later on on DVD/Blueray and then to syndication on other networks.
Syndication: renting of shows to local stations or cable networks
Windows: different exhibition points for media content (movie release, pay-per-view, pay cable, DVDs, network TV, to syndication)
Covering Costs
Product Placement:
http://www.nbcnews.com/id/19562215/ns/business-autos/t/transformers-gm-ad-disguise/#.Ui-aWj-Yejo




Worldwide Tastes
Music: mostly regional, but that's OK because production and distribution are so cheap

Movies: very different than music, they seek out themes, plots, and actors that will play well around the world

Television: foreign distribution usually makes up the difference for U.S. TV production

Advertising: runs the gamut from worldwide ads to regional
Global Media Organizations
Making local media producers happy is a delicate balancing act between leaving space for locals and distributing U.S. content. Could be serious backlash

To counteract: U.S. companies have started funding films in different regions and COPRODUCING with regional media producers to share the costs and distribution.
Convergence
cross-platform data: digitized material that can easily be used as resources for the creation of other media material

ethical issues of convergence
who has used content that was not their own without permission?
Gameday: Applied
Gameday: Applied
How is ESPN's GameDay competing against Media Fragmentation/ Audience Erosion?

How does GameDay combat Audience Segmentation? How do they expand Target Audience?

What are examples of GameDay crossing media boundries?

What are ways in which GameDay is Globalizing? Stretch your imagination.

What ways does ESPN use GameDay to utilize its Conglomeration with Disney?

How does GameDay use digital convergence?

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