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Zappos.com 2009:

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by

Monica Garcia

on 30 December 2013

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Transcript of Zappos.com 2009:

Zappos.com 2009:
Clothing, Customer Service, and Company Culture
Monica Garcia, Amy Perry, Jerry Holifield

Recommendation
Take Amazon offer
Evaluate the current board
Ensure current top leadership remain
Communicate with company employees
Communicate with the customers
Stick with Zappos core competencies
Seek advice from Amazon on improved performance
Situation Audit
Founded i n 1999 by Nick Swinmurn as an online shoe store
Differentiated itself from similar companies by utilizing their three C's: Clothing, Customer Service, Company Culture
Analysis
Analysis Scale
Critical Issues
Leadership
Company culture
Expand product offering
Company upgrades
Economic Environment
Leadership - 5
Company Culture - 5
Expand Product Offering - 3
Company Upgrades - 2
Economic Environment - 1
Alternative 2 Analysis
Employee Stock Ownership - 4.40
Leadership - 5
Company Culture - 5
Expand Product Offering - 2
Company Upgrades - 2
Economic Environment - 2
Alternative 3 Analysis
Bring in Investors - 3.10
Leadership - 3
Company Culture - 3
Expand Product Offering - 3
Company Upgrades - 5
Economic Environment - 3
Alternative 4 Analysis
Use existing line of credit - 4.40
Leadership - 5
Company Culture - 5
Expand product offering - 2
Company Upgrades - 2
Economic Environment - 2
Alternative 5 Analysis
Merge or Sell - 3.00
Leadership - 3
Company Culture - 3
Expand product offering - 3
Company Upgrades - 3
Economic Environment - 3
Alternative 6 Analysis
Initial Public Offering - 3.15
Leadership - 3
Company Culture -3
Expand product offering - 4
Company Upgrades - 4
Economic environment - 3
Alternative 7 Analysis
Take the Amazon offer - 4.95
Leadership - 5
Company Culture - 5
Expand product offering - 5
Company Upgrades - 5
Economic Environment - 4
Identification of Alternatives
Remain a private company
Employee stock ownership
Bring in investors
Use existing line of credit
Merge or Sell company
Initial public offering
Take Amazon offer
5 4 3 2 1

Very Important Important Some Importance Little Importance Unimportant
Remain a private company - 4.45
Alternative 1 Analysis
Problem/Decision Statement
Faced with decision to choose the best option to fund expansion of products and company upgrades needed to accelerate company growth
Full transcript