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Assignment 02 - Empathy Map

Assignment of the second week of Design Thinking course at Stanford.
by

Elisa Bonotto

on 9 August 2013

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Transcript of Assignment 02 - Empathy Map

"My school should have encouraged more teamwork"
Empathy Map
Problem Statement
say
section
A young medicine student
NEEDS A WAY TO
develop communication skills
BECAUSE
she'll spend a long time at work
talking to people.
A
twenty-one years-old
girl
that
moved
to other city
to study
Medicine

in a
public
college
with a little job
experience
.
"Don't want a repetitive routine"
"I'm sure that Medicine is my vocation"
The Stakeholder
"All my job interviews had irrelevant questions"
"In my first job interview I got very embarrassed"
"In ten years I see myself working at public institutions"
"There are difficult days in every profession"
"I don't plan to have my own business"
"The doctors have big problems in Brazil, like the bad conditions of public hospitals "
"In my trade jobs, the boss was distant from the employee"
"In college I have to follow the course's curriculum and requirements"
"My first job experience was exhausting"
"I would like to teach in Public Universities"
think
section

"I wish I could work with collaborative people"
"The infrastructure offered to the employee is limited"
do
section

Proud
by Elisa Bonotto, from Porto Alegre, RS, Brazil.
"I want to work near to people, helping them"
The school doesn't prepares to market
Concerns about the conditions of work
Is good to be surrounded by different people
Public career is interesting and profitable
At the college we can't choose what to study
Isn't a good experience work in the trade
The model of recruitment based on interviews don't work well
feel
section

Anxiety in responding
Asked to reapet some questions
Sometimes moved her head affirmatively
Unemployment is not a cause for concern
(there's a high demand for doctors)
Since it is not possible in this case to see the person in action, I described here some observations that I made ​​during the interview...
Some quotes that I listened on the interview...
Rich descriptions
Insecure
Shy
Open Minded
Righteous
Helpful
That's all, folks!
elisabonotto@gmail.com
Full transcript