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The impact of Employer Branding on the Recruitment Process in the Volunteering Sector

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raluca frumuselu

on 7 July 2015

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Transcript of The impact of Employer Branding on the Recruitment Process in the Volunteering Sector

Bucharest University of Economic Studies
Faculty of Business Administration (English teaching)

Coordinator: Lect.Univ. PhD. Ghinea Valentina Mihaela
Graduate: Frumuselu Stefania - Raluca
Bucharest, 2013

Impact of Employer Branding on the Recruitment Process
in the Volunteering Sector

Purpose of the Thesis
Research Methodology
Case Study on
Building the Volunteer Brand 2.0 of ASER
Conclusions
Conceptual Framework of Employer Branding
Structure
Conceptual Framework
TYPES OF BRANDS
POSITIONING IN THE AREA OF HUMAN RESOURCES
ORGANIZATIONAL SUCCESS AS
Evolution
Strategy of Employer Branding
Importance in the Recruitment Process
Volunteer Branding
Recruitment Process &Volunteer Branding in ASER
Building the Volunteer Brand 2.0
- Personal Recommendations -
Conclusions
Employer brand management doesn't replace anything you‟re doing well already. It just brings it all together to greater effect” Vishal Nagda, 2011
Effects of the Recruitment Process 2012

- volunteer branding culture effects-
Create a Volunteer Value Proposition

Discovering the Brand & Planning Stage
Building Stage
Implementation & Communication Stage
Improvement Stage
Team managing the volunteer brand
School of Brand Management - internal project
Constant communication of the Volunteer Brand
Employer Branding - strategic tool
Recruitment is a two way process
Employer Value Proposition - required
Values and Organizational Culture - essential elements
Impact of Employer Branding on the Recruitment process
Full transcript