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Transcript of Advertising Logic
commercials Right? What's the Point? Companies sometimes spend millions of dollars on ads just like this So what are they
trying to accomplish? Companies spend all that money because they are trying to PERSAUDE you! To do something
or buy something But how do commercials persaude us? Let's watch and see! How does the commercial convince us to buy the egg mcmuffin Talk About it What does the Nike Commercial do to make you want to buy Nike Football gear? Think about it like this The commercial is basically saying... If you like Nike football gear than you fill in the blanks Is the reasoning in the advertisement sound? In other words, do the reasons they give for why you should buy Nike gear actually make sense? Notice how unrealistic this is! Just wearing Nike doesn't mean you will get one massive hit and crazy tackle after another as a defender and one unstoppable run after another. Let's watch another one Who is the audience in this commercial? In other words WHO, are they trying to convince to get car insurance through Allstate? Pay attention to who a commercial is targeting. Notice that an ad that aims to target teenagers is very different than a commercial that tries to convince senior citizens How about this one? What EVIDENCE do they give to prove that it will be worth the money to go see Avatar 2 in the theater? Notice how they pointed out that it was directed by the same director as Titanic. Why would that convince people to see this movie? What is the goal
of this book trailer? Does it entice you to read the book? Now it is your turn Watch the following commercials and analyze how the ad tries to persaude you to do something or buy something. After you watch the commercials,
answer the five questions on your worksheet Let's go to work This prezi was modified and up-dated from Arik Durfee's original Ad Logic prezi