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Social Media for Scholars

A workshop at the MESA 2012 conference, Nov. 19, Denver. Presented on behalf of the Our Shared Future project at the British Council.
by

Kara Hadge

on 19 November 2012

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Transcript of Social Media for Scholars

Social Media 101: Bright Ideas for Academia Immediacy: You're not bound by a journal publication schedule that works months in advance.
Interactivity: Readers can offer feedback in comments or more conveniently by email.
Hyperlinks: Citations become much more accessible when they're a click away.
Rich media: You can embed data visualizations, video, images, etc.
Thought leadership: Build your reputation as an expert in your field among a wider audience. Blogging: Why bother? Wordpress: Doubles as a personal website
Blogger: Built-in Google Analytics, links up with Google+
Tumblr: Ability to follow and reblog Setting up your blog Network your news: Get news not just from trusted sources and people, but also from their networks.
Control your message: What you tweet can be as professional or personal as you like.
Amplify your research: The power of Twitter is in its network effects; tweets reach far beyond their target audience. Why you should tweet Choose a username. One that includes your real name is more memorable
Fill out your bio and link to your university or personal website
Find people to follow
Compose your tweet, leaving room for others to retweet (ie, Magic number = 140 characters-# of characters in your user name-6)
Insert links after text
Use hashtags How to tweet Do you really need to join LinkedIn?
Yes, and here's why. Getting started on LinkedIn Website: http://www.oursharedfuture.org and http://www.britishcouncil.org/usa

Twitter: http://twitter.com/oursharedfuture

Facebook: http://www.facebook.com/OurSharedFuture.BritishCouncil

Blog: http://blog.britishcouncil.org/oursharedfuture/ Thanks for coming, and keep in touch! There are 187 million professionals registered on LinkedIn in more than 200 countries. More than 1.5 million of these have "professor" in their job title.

In March 2012, Twitter celebrated its sixth birthday by announcing it had 140 million active users.

Social media is a researcher's goldmine -- but you probably already know that. It's easier to delve into social data if you have firsthand experience with the medium. Hi, I'm Kara Hadge. Be brief: If you're tempted to print out a blog post to read later, it's probably too long.
Write accessibly: Try using less formal language or breaking up your text with subheadings or bullet points.
Engage with your reader: Pose questions; invite reactions.
Write regularly: Search engines are more likely to return results with fresh content, and regular posts help build an audience.
Use links: External links enrich your argument, but internal links within your blog also increase your hits through improved search engine optimization.
Add tags: These help categorize your blog posts and invite readers to explore other things you've written. Blogging: Best Practice hashtag: n., a meta-tag used to collate and track conversations by subject, defined by users

retweet (RT): n., a tweet that has been republished by another user; v., to republish another's tweet

modified tweet (MT): n., a retweet that has been edited before being republished, either for length or content

mention: v., to refer to someone by his or her username in a tweet, preceded by "@"

handle: n., a Twitter username (eg., "What's your Twitter handle?" "@OurSharedFuture")

direct message (DM): n., a private message sent between users; v., to send a private message. This can only be sent between users who mutually follow one another.

Extra credit:
Why do some people start a tweet with a period?
eg, ".@karahadge said..." MESA 2012 Annual Meeting, Denver
Kara Hadge, Head of Digital Media, British Council Social Media for Scholars: An Overview Extra credit: Not sure where to begin? Try looking up Twitter users by subject on WeFollow.com. Interested in guest blogging?
Email kara[dot]hadge[at]britishcouncil[dot]org Be timely: Find a news peg for your post.
Show your expertise: Have you written a book on the topic you'd like to blog on? Do you teach a class on a similar subject? Let the editor know why you're the expert voice he or she needs to publish.
Think ahead: Give the editor some lead time to plan for and edit your post.
Be responsive: If the editor has edits to suggest, reply as promptly as possible, or let the editor know if you can't. Submit a guest post Extra credit: Try a group blog or content-sharing. Extra credit: Three places to pitch Our Shared Future
http://blog.britishcouncil.org/oursharedfuture/

Religion Dispatches
http://www.religiondispatches.org/submissions/

ISLAMiCommentary - Duke
http://islamicommentary.org/category/icomment/
Email Julie Harbin (julie[dot]harbin[at]duke[dot]edu) to pitch 800-word posts. Pre-req: Need some ideas? See what's trending on Topsy (http://topsy.com). Twitter Glossary Build social capital: Connect with people you've met in real life and would like to get to know better.
Be generous: Retweet others as you would like to be retweeted.
Don't be shy: Reply to influential users who ask questions, or comment on their tweets.
Seek advice: "Mention" one of your followers to ask their opinion, or crowdsource information.
Give advice: Recommending someone on #FollowFriday builds goodwill.
Follow back: Follow those who follow you, if their tweets fit your interests. How to win friends and influence people
...on Twitter Extra credit: The Our Shared Future Opinion Leaders Network has many active users on Twitter. Get started by following this list:
https://twitter.com/OurSharedFuture/opinion-leaders-network Mention Hashtag Link Room to RT Everyone has an online reputation, but it's your responsibility to ensure it represents you as you want to be seen.
You may have a biography or CV on your university website, but you probably don't have access to update it. On LinkedIn, you are in control.
LinkedIn supplies a platform through which people you haven't yet met can get in touch with you without invading the privacy of your email inbox.
It's an easy to way to stay in touch with former colleagues and students, and to share news about your own professional developments. Put your best foot forward: Your LinkedIn profile should look as good as--or better than--your CV. Careless spelling or punctuation looks just as sloppy online as off.
Connect carefully: Think twice before you invite all your contacts.
Show your skills: Use the new "skills" feature to make your profile searchable by area of expertise.
Share your research: Link your profile up with SlideShare to share presentations, and post your publications. (More here: http://learn.linkedin.com/apps/slideshare/)
Join a group: Search for groups to join at your university or through the associations to which you belong for the latest updates. You can also follow an organization's updates online. Pre-req: If you're not interested in networking outside the academy just yet, a niche social networking site may be a better fit. Academia.edu (http://www.academia.edu/) caters to sharing recent scholarly publications. Pre-req: Before you get started, talk to the human resources or communications department to find out if your university or department has a social media policy. http://www.linkedin.com/in/karahadge @karahadge, #MESA2012 The British Council (@usaBritish) creates international opportunities for the people of the UK and other countries and builds trust between them worldwide. We are a Royal Charter charity, established as the UK’s international organization for educational opportunities and cultural relations.

Our 7000 staff in over 100 countries work with thousands of professionals and policy makers and millions of young people every year through English, arts, education and society programmes.

With offices in Washington, New York, Los Angeles and Miami, we re-energize the transatlantic relationship, develop young leaders’ networks and partner with international organizations to work on shared agendas.

The Our Shared Future project (@OurSharedFuture), based in the US, aims to improve the public conversation about Muslims and intercultural relations in the US and Europe. Our Shared Future is supported in large part by a grant from the Carnegie Corporation of New York.
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