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Australian Hardware Retail Industry

Five marketing challenges & Best practice responses in the Australian Hardware Retail Industry

Hemil Deshmukh

on 12 April 2011

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Transcript of Australian Hardware Retail Industry

Challenge 1 Reaching the inner city Declining industry Commodification Syndicate 1
Thank you Multi-level store layout Response DEVELOP VALUE: SEGMENTATION/TARGETING Falling consumer sentiment Store credit card Challenge 5 Response Australian Hardware Retail Sector Retailer bypass Price guarantee Challenge 2 Response Challenge 3 Response Female focused Challenge 4 Response CAPTURE, DELIVER & COMMUNICATE VALUE: pRICING & CHANNEL MGMT DEVELOP VALUE: DIFFERENTIATION DEVELOP VALUE: REDEFINING INDUSTRY BOUNDARIES sUSTAIN VALUE: MAXIMIZE THE CUSTOMER LIFETIME VALUE Alice Beth Hemil Matt Zac Reet Product + Service model Gyprock > Danks Wholesale > Home Hardware > Consumer Industry revenue growth slower than the economy
Large firms are dominating
Little technology and process change Melinda Smith - COO
Full transcript