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Cloud computing and e-tourism industry

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Carlos Meza

on 9 January 2018

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Transcript of Cloud computing and e-tourism industry

Businesses realized growth of efficiency (economies of scale, easy management and access to process data, and saving costs of using just the computing) since resources that are needed for a company in a particular moment in a security environment.

Cloud computing is also effective to create collaboration in a virtual networking environment.

Major components of cloud computing are networks and huge nodes of servers that actually are offered by many suppliers present already in the IT market.
It is easy to access to data and programs through the internet directly

It is feasible to reach high-performance and computing power through Cloud models in many type of businesses

It is also useful to use this technology for consumer-based strategies inside organizations.

What's the contribution of ICT in
Tourism industry
Cloud computing and e-tourism industry
The influence of ICT in Tourism
Traditional tourism industry actors have adopted new on-line strategies for surviving in the market and a big portion of the competence has been performed into a virtual environment

However ICT has been present in tourism industry from many years ago as in many other industries, but in this one has had a key role that is tangible and is nowadays a major component of its ecosystem, considering that consumer habits and rapid evolution of the market depends in many aspects of technological innovations.
A paradigm shift has caused the use of new technologic-based alternatives in tourism activities and now they have no time and no space, they are interactive, are developed in a high technology environment
E-Tourism and Mobile applications
E- tourism present new on-line based business but undoubtedly B2C is the most common of them

Despite the scarcity of academic investigations in mobile tourism applications area, it is possible to prove the existence of new mobile services in this industry especially provided by private sector in the areas already mentioned: Accommodation, transportation and virtual guides for visitors areas
Important to mention
Many alternatives can be applied to these kind of models claim authors as Shariat Pahanhi et. al. (2013).

They for example, have even applied a variation to this previous schema by optimizing the use of a cloud computing approach simplifying this schema with a middle-ware database pre-downloaded in the same mobile application. This allows response in low connectivity conditions or even transactions in offline events.

Likewise, scholars as Zhou et. al in 2015 have detected the use of RHadoop (combination or R and Hadoop) in some applications for warranty accuracy geo-location in picture referencing too.

Cloud computing is a new alternative in tourism-related companies. It is a technique under construction but with many interesting opportunities of developing enhanced, quickly, ubiquitous and secure services for final users.

by: Carlos Meza Donoso
The emergence of Cloud Computing
Benefits of Cloud computing
ICT tools such as mobile apps have been adopted in this industry around the world to deliver more efficient information and communication for tourists
Social networks and specialized web-pages are today the channel through customers and operators interact inside the web 2.0 ecosystem to book accommodation or to leave positive or negative comments about services, influencing the behavior of new potential users.
ICT trends in Tourism
A location-based mobile application was developed for cultural tourism in Malaysia by using a cloud platform to show current tourist location, where they are heading from a certain point.

It permit to calculate distances from current positions to final destinations, and displaying nearby attractions and directions to reach these places, but also let them share comments with other users

Cloud computing applied in mobile tourism application
This application for example was constructed using a three stages model:

1. A front-end level a mobile location-based application is available to run in end-user devices under OS platform

About the model
...these interactions and relationships have migrated along the time to e-review sites and mobile applications.
Retrieving information
The process to retrieve information consist in three steps.

1. The device send a http request to the back-end level that keep the content on the servers.

2. At step two, the back-end and middle- ware lever create together the response sending an XML output from the stored registers present in the database server.

3. A web service downloads the file to the memory and reads it using a parser to create a Document Object Model (DOM) that are readable for the application

Cloud computing is a computing model structured by sharing computing resources instead of owning local servers or individual devices to run applications.

It is helpful to predict demand consumption behavior, for data storage. In the online games industry for delivering new innovative services to final users
ICT has changed tourism in an important way, especially by providing costumers useful on-line alternatives as booking accommodation, delivering information, location-based services, and supporting sustainable tourism development, for mentioning just the more important factors.

The emergence of ICT solutions inside tourism market actually represents the main comparative advantage for companies working in this industry.

The Malaysian case:
In the middle-ware level a web service generates XML format output to communicate with the mobile application.

In the back-end level an Amazon Web Service (AWS) cloud platform is used to provide three services:

1. Apache web server on Amazon elastic computing cloud (EC2)
2. MySQL database service on the Amazon Relational Database (RDS)
3. Cloud storage using Amazon Simple Storage Service (S3)

Figure 1. Front-end level workflow and its relation with the other levels
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