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IKEA Business Model Canvas

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by

Chloe Xie

on 4 February 2014

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Transcript of IKEA Business Model Canvas

Customer Segments
Mass Market

- Families that are cost-sensitive.
Value Propositions
IKEA experience.
High-quality furniture at low prices.

Consumer Perception?

Channels
Store

Catalog

WWW

Word of Mouth
Customer Relationships
IKEA Family Card

Self-service + in-store personnel

Assembly + Delivery Services

Cafe + Children's playroom
Revenue Streams
IKEA - Business Model Canvas

Furniture

Food

Accessories

Services
Key Resources
Physical - Products, Stores, Distribution
Human - Personnel, Services
Intellectual - Brand
Capital
Key Activities
Designing
Manufacturing
Marketing Campaigns
In-store + after-sale services

Key Partners
For-profits:
Productions/Manufacturing Companies
Transportation/Delivery Companies

Non-profits:
WWF, UNICEF, UNDP
Cost Structure
Manufacture
Merchandise
Marketing
Distribution
Human Resources

Experience
References:
http://www.ftms.edu.my/pdf/Download/PostgraduateStudent/MBA-Marketing%20Management%20lecture-4Value%20proposition.pdf
http://prezi.com/5eish_ndf60d/ikea-business-model/
Chloe
HCI
Full transcript