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History of McDonald's

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Alicia Duran

on 8 April 2014

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Transcript of History of McDonald's

History of McDonald's
The Start
McDonald’s was founded in 1940 by Maurice McDonald(Mac) and Richard McDonald(Dick).

The Mascot
McDonald’s mascot is Ronald McDonald. Willard Scott first created him. Ronald McDonald is a clown character used as the primary mascot and, as of 2003, Chief Happiness Officer of the McDonald's all-American restaurant chain.

Interesting Facts
McDonald’s is the largest toy distributor. The Queen of England owns a McDonald’s near Buckingham Palace. McDonald’s makes about $75 million dollars a day. It takes the average McDonald’s employee 7 months to earn what a CEO makes in an hour.

Ray Kroc
In 1917, 15-year-old Ray Kroc lied about his age to join the Red Cross as an ambulance driver, but the war ended before his training finished. He then worked as a piano player, a paper cup salesman and a multi-mixer salesman. Ray Kroc dies January 14, 1984

Interesting Facts
McDonald’s sells 75 hamburgers every second.McDonald’s Caesar salad is more fattening than their hamburger.McDonald’s opens up a new restaurant every 14.5 hours.McDonald's restaurants feed 68 million people every day. That's more than the entire population of the U.K.

The McDonald's Corporation is the world's largest chain of hamburger fast food restaurants, serving around 68 million customers daily in 119 countries.
Willard Scott (a local radio personality who also played Bozo the Clown on WRC-TV in Washington, D.C. from 1959 until 1962), performed using the name "Ronald McDonald, the Hamburger-Happy Clown" in 1963 on three separate television spots. These were the first three television ads featuring the character.
McDonald's marketing designers and stylists changed elements of the Ronald McDonald character, personal style, costume and clown face when they adopted the clown as a trademark, possibly in deference to "The Code", the tradition of clowns to scrupulously avoid copying other clowns' appearance or performance style.
In 1954 he was surprised by a huge order for 8 multi-mixers from a restaurant in San Bernardino, California. There he found a small but successful restaurant run by brothers Dick and Mac McDonald, and was stunned by the effectiveness of their operation.
They produced a limited menu, concentrating on just a few items—burgers, fries and beverages—which allowed them to focus on quality at every step.
Kroc pitched his vision of creating McDonald’s restaurants all over the U.S. to the brothers. In 1955 he founded the McDonald’s Corporation, and 5 years later bought the exclusive rights to the McDonald’s name. By 1958, McDonald’s had sold its 100 millionth hamburger.
Dick and Mac opened their first Mcdonalds in San Bernardino.
McDonalds was founded and the menu was limited to 9 items.
French Fries were made and served by Mcdonalds
Ray Kroc becomes McDonalds's Nationwide franchising agent.
100 millionth burger sold.
Ray Kroc Purchases the McDonalds empire for $2.7 million dollars and has been known as the founder ever since.

Ronald McDonald becomes the mascot for McDonald
First drive-thru was invented and breakfast was introduced.
The Happy Meal was first introduced.
"I'm lovin it" became the slogan for McDonalds
Important Dates
The End
Hes worth $10 million.
Full transcript