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Don't Fear the Blog
Transcript of Don't Fear the Blog
Who is your audience?
What types of things do you want to tell them?
How thick is your skin?
How open and honest are you willing to be?
How important is being human to you?
How often will you want to post?
What do you hope to achieve? A district and its schools belong to the community
School districts can be faceless, cold, and lumbering entities
The Blog is a way to pull back the curtains on the process
It's about 'how' and 'why' we do things
Listening outpost to gain important feedback
Provide relevant topics and issues Comments on the blog are at the discretion of the editor(s)
School districts should moderate comments
Negative feedback is ok
Negative feedback is ok
Abusive feedback should *not* be tolerated
Review comments before publishing
Set the rules for comments and stick to them
Break the law or encourage others to do so.
Contain abusive or inappropriate language or statements. This includes remarks that are racist, homophobic and sexist as well as those that contain obscenities or are sexually explicit.
Easily identify students and/or staff in defamatory, abusive, or generally negative terms.
Do not show proper consideration for others’ privacy or are considered likely to offend or provoke others – i.e. don’t pick fights or goad others into inflammatory debates.
Are spam – i.e. repeatedly posting the same comment or comments that are simply advertising/promoting a service or product.
DO NOT to
publish comments that http://www.flickr.com/photos/marcoveringa/3243701953/ http://www.flickr.com/photos/hsing/3957171852/ What to write Write what you know
Be interesting, Be Honest & Be Yourself
It's a two-way street
Respect confidentiality and privacy
Think about Consequences
Most Important: Blog Smart Each of you has a unique perspective that could be shared with a small or even large audience depending on how you want to tell your stories. You have the ability to provide insight into the decision-making process for your campus, department or even district-level. We are encouraging you to be a part of the conversation. http://www.flickr.com/photos/avrdreamer/3658790582/ Communication is about Your Blog Can Provide Another channel for voices to be heard
A Communication channel for you
New and exciting complexities
A place where parents, students and other staff can read some of the latest news, thoughts, and information from school district leadership and engage in respectful dialogue.
This leads to more Questions What blogging platform will you use?
Will you host in-house or external?
Will you use free or paid blogging platform?
How will you handle pictures?
It is in the best interests of school district administrators to pay attention to existing as well as new and emerging communication technologies for adaptation and adoption.
This includes blogs. Richie Escovedo | http://nextcommunications.blogspot.com | @vedo