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Part 3 Strategy formulation of ZARA
Transcript of Part 3 Strategy formulation of ZARA
Cost Leadership is usually capture in mass production
(mass product, less differentiation) Standardization
Differentiation Strategy is usually captured to produce goods that have more value added fashionable,
fast delivery customization Resource Based View (RBV) Designers are valuable and costly resource.
Vertically integrated retailer. Strategic Positioning Balanced mixture of standardization