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PUB375 business plan
Transcript of PUB375 business plan
Karen, Stephanie, Marie, Irene, Hazel, Wendy
PUB375 Business Plan Presentation
Kawaii ("cute, loveable"
from Japanese) + Eat
Bringing cute fusion eats to Vancouver streets
Japanese-fusion foods in Western society.
Brings the adorable style of Asian cute eat culture to Canada.
The recipes in
are intended to bring this style of cooking to Vancouver homes.
The overall content of the magazine promotes this cute eat lifestyle; as well as encourages a more active social involvement with other cute eat enthusiasts.
Hunches for Lunches
Reviews of Cafes/Restaurants
The main page of the app will showcase trending recipes and articles.
Recipes from the magazine issues will be posted here in reverse chronological order so users can see the newest KawaEat has to offer!
Each feature article of the magazine will be posted to the website along with added links to specific how-to videos related to this recipe.
Information on subscription packages and an easy online subscription process.
A quickly and efficiently access
’s recipes and more
’s symbolic pastel colouring and adorable little mascots
allowing readers on the go to enjoy the mobile functionality of the app without loosing
’s appealing image and voice
Subscribe button included for new subscribers and renewals.
distributes recipe cards that double as business cards and distributes them at relevant cafes. One side of the card is a subscription card for the magazine and the other side functions as a recipe card with a simple example recipe.
Free Digital Sampler:
By signing onto
’s email list, readers will be given a free digital sampler of the current issue of the magazine.
Social Media Platforms:
advertises its magazine across a variety of social media platforms. These will be accessible on the webpage and can be followed for more information about recipes, techniques, and trending posts.
Kawa - Meet
Advertising Sales Strategy
: Majority is of Asian heritage
: Completed post-secondary education
: Canada, mainly Vancouver
: Member of the middle class
: cooking, food, reading, community events, travel and
: Active in social media channels, social and outgoing,
adventurous, willing to spend money on their hobbies
's closest competitor
an 32-pages, bi-monthly service English language magazine with similar target audience to
Circulation: 20,000 copies
Print form only, which has an mobile availability advantages
Free and the subscription price is $30/6 issues
Canada's largest subscribed food and drink magazine
Target audience are not restricted by genders, more professional and mature, not restricted in gender comparing to
Circulation: 33,209 copies
Loyalty leadership, which can be imitated
should focus on targeting international audience to strengthen competitiveness
Service magazine that focuses on providing recipes for French food
Published bi-monthly in French language and is Quebec-based
targets a greater demographic provide more information about hte cute eat culture and lifestyle
# of New Order
# of Circulation/Renewal Order
# of Subscription
Online promotion ads
Trade show kiosk
$400 ÷ 2800/1000 = $143