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Brand Management - Jamie Oliver

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by

Rachel Wood

on 16 January 2013

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Transcript of Brand Management - Jamie Oliver

attributes benefits personality values essence mission “To be the most recognizable global
brand helping people eat better food and enjoy a better life" (Brand Bible, 2012). Design
Elements Marketing Activities Brand co-hosting Recipe books
related to TV shows Mobile technology Hermerinta & Halonen-Knight, 2007 Pricing Employee Survey Public Survey Analysis of Prior Research Analysis of Media MEDIA = Celebrity Brand Awareness and Equity Brand Dimensions - Does his do what he aims to do? TV Shows Competitors Multi-Dimensional Perceptual Map Justification Innovation Type Overview of the Market Competition in the Food Holiday Market Design Elements Concept Future Development Day One Day Two Day Three Day Four Example Itinerary Scottish Seafood Package Oban, Scotland Yorkshire Birmingham, Heart of England London Bristol Pemberton, Wales The branches of Jamie Oliver's brand Values Differentiating Deciding freshness simplicity cooking from scratch education
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