Loading presentation...

Present Remotely

Send the link below via email or IM


Present to your audience

Start remote presentation

  • Invited audience members will follow you as you navigate and present
  • People invited to a presentation do not need a Prezi account
  • This link expires 10 minutes after you close the presentation
  • A maximum of 30 users can follow your presentation
  • Learn more about this feature in our knowledge base article

Do you really want to delete this prezi?

Neither you, nor the coeditors you shared it with will be able to recover it again.


Brand Management - Jamie Oliver

No description

Rachel Wood

on 16 January 2013

Comments (0)

Please log in to add your comment.

Report abuse

Transcript of Brand Management - Jamie Oliver

attributes benefits personality values essence mission “To be the most recognizable global
brand helping people eat better food and enjoy a better life" (Brand Bible, 2012). Design
Elements Marketing Activities Brand co-hosting Recipe books
related to TV shows Mobile technology Hermerinta & Halonen-Knight, 2007 Pricing Employee Survey Public Survey Analysis of Prior Research Analysis of Media MEDIA = Celebrity Brand Awareness and Equity Brand Dimensions - Does his do what he aims to do? TV Shows Competitors Multi-Dimensional Perceptual Map Justification Innovation Type Overview of the Market Competition in the Food Holiday Market Design Elements Concept Future Development Day One Day Two Day Three Day Four Example Itinerary Scottish Seafood Package Oban, Scotland Yorkshire Birmingham, Heart of England London Bristol Pemberton, Wales The branches of Jamie Oliver's brand Values Differentiating Deciding freshness simplicity cooking from scratch education
Full transcript