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Subsistence Marketplaces in Sri Lanka

Project Poster
by

Harue Hayashi

on 2 March 2015

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Transcript of Subsistence Marketplaces in Sri Lanka

Problem
the NEED
Effective protection against Mosquitoes vector which carry dengue virus and severe dengue virus (call it “Dengue” thereafter)

the DRIVERS OF NEED

Education
Infrastructure
Poverty
Demography
Development

Problem
Context elements
Climate
Demography
Globalization
Solution
Screen doors / windows
People in developing countries such as Sri Lanka and other South Asia, also in Southeast Asia
the DRIVERS OF NEED
Education: poor public awareness to the effective mosquito control and lack of sanitation
Infrastructure: inadequate basic urban infrastructure
Poverty: inability to take preventive measures and affordability of curative treatment
Demography: rapid population growth, high population density and rural-urban migration
Development: urbanization and increase in volume of solid waste

Context elements
Climate: higher temperature, precipitation and humidity in South Asia and South East Asia
Demography: Area: 9 million ㎢, Population: 1.8 billion (643 million under the $1.25 per day poverty line)
Globalization: distribution of vectors

Screen Door
Opportunity
GEOGRAPHY
Subsistence Marketplaces in Sri Lanka
Sri Lanka and Other places in South Asia, also Southeast Asia
BENEFICIARY/CUSTOMER
Protection against Ae. Aegypit (Mosquite) bite in the daytime while people are at home and to be in activities
USAGE SITUATION
Effective

: Reduces Dengue cases
Packaging with education about how to reduce Ae. Aegypit mosquitos by eliminating potential mosquito breeding sites.
Dengue is known as a neglected tropical disease.
Ae. Aegypti infest urban habitats and breed mostly in artificial containers.
Implementation by government
Public awareness to the effective mosquito control and sanitation

Comparison with alternatives
Ordinary bed nets
: Ineffective: since Ae. Aegypti si not active at night
Herbal mosquito contol products
: Effective in short run, Need to be reminded to use regularly and more ofteh, High costs in long run
Mosquito spray
: Effective in short run, Has adverse impact on humans and environment, High Cost
Enterprise Plan
Sustainable value proposition
: Affordable price
Communicating the value proposition
: Local radio, Pd Cast, Local TV, Newspaper, Posters, Street plays
Screened windows and doors are not commonly used. People use herbal sprays to babies and children to protect from mosquito bites but mostly have forgotten to use it to themselves.
Environment
and
Sustainability
Only in Sri Lanka, the number of reported Dengue cases was more than 46,000 and 95 of them died of Dengue in 2014. Not only children and elderly patients, healthy adults patients also suffer from Dengue. People in Sri Lanka use mosquito net while they sleep at night to protect against mosquito bite, however, unlike other mosquitoes, Ae. Aegypt is a daytime feeder, with peak biting periods early in the morning and in the evening before dusk. Meaning, using mosquito net at night is not enough to protect against Dengue. Their houses are meant to build open wide to intake wind flows to keep the house cool.
Fruits Street Stall
in Sri Lanka
Shoes and Bags Repairing Shop
in Sri Lanka
Fish Stall in Sri Lanka
Neglected Stream
References:
Full transcript