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Digital Technology in Art Museum Galleries

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Patricia Dutra

on 10 December 2012

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Transcript of Digital Technology in Art Museum Galleries

Digital Technology in Art Museum Galleries The use of technology in the 21st century museum is becoming central to advance the museum's mission. Visitors come to the museum with different.....

Background
Knowledge
Interests
Needs

What are museum professionals hoping to achieve using technology ?

1. Enhance Museum Gallery Experience
2. Stimulate Learning
3. Attract New Audiences
4. Facilitate Access
5. Create a dynamic setting 2. Technology to stimulate learning 3. Technology to attract new audiences 4. Technology to facilitate access to art 5. Technology used as art medium to create a more dynamic setting Jackson Pollock The Key 1946, Oil on canvas New York City Voka Spontaneous Realism

Digital technologies create learning opportunities through….
Active engagement: interaction and constructivist learning
Interpretation (fixed or mobile): listening to audio labels, audio interpretation, and videos, visitors can develop their own interpretation
Participation: frequent feedback in form of digital voting, digital storage of images and ideas (for late retrieval) or direct contribution to museum’s exhibitions and interpretation (crowd sourcing)

Value of using digital technology in museums…..
Support all learning styles
Facilitate knowledge retention, since the visitor uses multiple senses
Free the visitors from physical constrains of the museum
Give the learner options
Widens visitor's understanding
Allow the learner the control of his/her own learning Technology can stimulate and draw the young generation to exhibitions…..
Reinforcing the concept that museums are a places for new ideas and for innovation (Augmented Reality, QR Codes)
Making younger visitors think about museums in a positive way
Changing younger visitors' perception that museums are boring places (ex: Teens by teens tours using Multimedia Guide)
Shifting the notion that museum is all about preserving the past (touch-screen kiosks, Podcast videos)
Creating a more dynamic setting (Technology as an Art Medium)

Technology can facilitate access to art to….
Technological savvy individual that is an art novice
Families (ex: Family Tours using Multimedia Guide)
Minorities (ex: Latin American Artists tour and African American Artists tour using Multimedia Guide) helps the visitor identification with the museum collection Animated digital image example "A Moving Masterpiece: The Song Dynasty as a Living Art" is an ancient Chinese masterpiece transformed in a 128 by 6.5 m animated digital image. The image has 1068 moving and talking characters that feature the life during the Song Dynasty from the countryside into the city. This exhibition was seen by 10 million visitors.

HD film LCD sound and video example "History Repeating" Ori Gersht exhibition now at the MFA. The artist created videos of a flower bouquet exploding, a volcano erupting, a coin melting, and vegetables exploding. The unusual videos generate a immediate reaction on most visitors of surprise and amazement. Concerns 1) Technical concerns
The use of technology requires a strong wireless connection and good phone reception on the galleries. The installation of routers to boost the connectivity strengths may be needed.
Plan the location of the systems to avoid network congestion (prevent the wi fi overload)

2) Visitor interaction with technology
Visitor difficulties to learn how to use the technology
Visitor interest in using the technology are mostly between 8-30 years old
Visitor emotional availability to interact with technology
Crowd congestion at some exhibition points in case of QR Codes and AR Markers

3) Balance between entertainment and learning
Some visitors think it add too much information
Avoid having too much reading by creating layers of information
some visitors become distracted from paying attention to the objects “Museums of the 21st century are places to explore, and to learn through discovery. The exhibits should not provide all the answers, but be interactive and stimulate the visitor to ask questions.” (Abungu 1999) AUGMENTED REALITY (AR): additional content
Using an AR reader (Apple App Store and Android Market) on a smartphone or IPad, connect to the museum channel, and point the phone or tablet to a marker to see photos, video, 3D models, graphics, maps, routes, video clips, audio clips, and other artificial information added to the object or the surroundings.
Technology required: smart phone, iPad, or iPod using a free AR reader (Layar, Junaio , AR browser, etc). Once the visitor opens the AR channel, the content is all loaded so the visitor just needs to walk around and wave their mobile gadget in front of objects to reveal the hidden content. AR markers are computer-generated sensory input that can be virtually placed at a physical 3D object such as sculpture or a painting, or at an image. Multimedia tours
QR Reader application
AR Reader application
Museum's applications Multimedia Guide
QR Reader
Museum's applications Multimedia Kiosk
With Computers
and Touch Screens Crowd Sourcing Application Art Museum Apps Simulations and models allow interaction with and manipulation of real world environments. Micro worlds games extend the simulation and the learner participates as a virtual character (an avatar). World Wide Web provides access through the internet to digital resources including online libraries, journals, and databases. Museums integrate intranet within exhibitions, to provide a dedicated and limited resource. Augmented Reality Reader iPad
multimedia guide
QR reader
AR reader
Museum's application
interactive features
location-based games Presentation technologies use digital projectors. It may be interactive or unidirectional. MULTIMEDIA GUIDE: offer tours of the museum's permanent collection and temporary exhibitions. The tours combine a variety of media including audio, text, images, animation, and videos. The tours are in English, foreign languages, American Sign Language, and Audio Descriptive Tours (for blind and low vision visitors). Some museums have Family tour, Teens tour, Latin American artist's tour, and African American artist's tour. The multimedia guide can be downloaded for iPad, iPod, or Smart phone. c 1. Technology to Enhance Gallery Experience To visitors with disabilities (In Audio Description tour for blind and low vision visitors, American Sign Language tour for deaf and hard to hearing visitors both using Multimedia Guide; Assisted Hearing Devices to amplify the sound for deaf and heard of hearing)
To visitors whose native is not English (tours indifferent languages using Multimedia Guide). add information
add interpretation
add sensory elements
encourage participation
stimulate detailed observation of the art work
create rich, deep, fun, engaging experience
stimulate social interaction
allow personalization of the museum experience Digital Technology Systems and Devices: QUICK RESPONSE CODE (QR Code): link to websites and to additional content in form of
Audio clips (interviews, audio labels, and interpretations with background music and sounds)
Video clips (showing the artist working, the artist's studio, other art work, etc. It can include background music and sounds)
Texts (digital label and additional information)
Maps (a map of the region where the object was found or created, , the exhibition map, etc)
Games (it can include the rules to play, the steps, the objects involved, levels, clues, etc)
Technology required: smart phone, iPad,or iPod with QR code reader application. Scan the QR code using the free QR reader on mobile. QR code is free of any license and could be created for free using the internet. Smartphones iPod QR Code QR Reader Augmented Reality Examples
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