Send the link below via email or IMCopy
Present to your audienceStart remote presentation
- Invited audience members will follow you as you navigate and present
- People invited to a presentation do not need a Prezi account
- This link expires 10 minutes after you close the presentation
- A maximum of 30 users can follow your presentation
- Learn more about this feature in our knowledge base article
Do you really want to delete this prezi?
Neither you, nor the coeditors you shared it with will be able to recover it again.
Make your likes visible on Facebook?
Connect your Facebook account to Prezi and let your likes appear on your timeline.
You can change this under Settings & Account at any time.
Transcript of Typography
Antiqua (Old Style) -- Transitional -- Didone (Modern) -- Serif -- Slab serif -- Sans-serif -- Script
C l a s s i f i c a t i o n s o f
Textualis Rotunda Schwabacher Fraktur
Angular -- Uncial
T Y P O G R A P H Y
is the art and technique of arranging type in order to make language visible.
Typography is what Language looks like.
Anatomy of Typography
or Gothic script
or Irish character
U N I T S
12 Points = 1 pica
6 pica = 1 inch
Typography is measured with
pica, point, em and en.
If you have 16 point type with 20 point leading then its a 16/20
em is the width of the capital "M" in the given typeface.
en is half of the width of an em. By definition, it is equivalent to half of the height of the font (e.g. in 16 point type it is 8 points). As its name suggests, it is also traditionally the width of a lowercase letter "n".
ANATOMY OF TYPE
A glyph is an element of writing: an individual mark on a written medium that contributes to the meaning of what is written.
a counter or aperture is the area of typeface anatomy that is entirely or partially enclosed by a letter form or a symbol
is a glyph added to a letter, or basic glyph.
initial is a letter at the beginning of a work, a chapter, or a paragraph that is larger than the rest of the text.
kerning is the process of adjusting the spacing between characters in a proportional font
letter-spacing, also called tracking, refers to the amount of space between a group of letters
Text figures are numerals typeset with varying heights in a fashion that resembles a typical line of running text
A swash is a typographical flourish on a glyph, like an exaggerated serif.
ascender is the part of a lower-case letter that is taller than the font's x-height.
descender is the portion of a letter that extends below the baseline of a font.
baseline is the line upon which most letters "sit" and
below which descenders extend.
cap height refers to the height of a capital letter above the baseline for a particular typeface.
x-height or corpus size refers to the distance between the baseline and the mean line in a typeface.
Antiqua (Old Style) -- Transitional -- Didone (Modern) -- Serif -- Slab serif -- Sans-serif Script
Antiqua is a style of text used to mimic the hand.
serifs are semi-structural details on the ends of some of the strokes
that make up letters and symbols.
sans serif typeface is one that does not have the small projecting features called "serifs" at the end of strokes.
Just like the font used in this presentation
Transitional are serif typefaces
They are among the most common, including such widespread typefaces as Times New Roman
cript typefaces are based upon the varied and often
fluid stroke created by handwriting.
leading refers to the distance between the
baselines of successive lines of type.
The term originated in the days of hand-typesetting,
when thin strips of lead were inserted into the
formes to increase the vertical distance between
lines of type.
l e a d i n g
The Rotunda is a specific medieval blackletter script.
Fraktur is a calligraphic hand and any of several
blackletter typefaces derived from this hand.
Apple Advanced Typography
Bitstream Speedo Fonts
F3 (font format)
Glyph Bitmap Distribution Format
Multiple master fonts
Portable Compiled Format
Server Normal Format
TeX font metric
Web Open Font Format
Put Text Over a Busy Background
Give Text a Containment Device
Use Different Font Styles
Mix Fonts that Are Too Similar
Use 2-3 Families
Use Too Many Font Styles
5 books i would suggest if
you are interested in Typography
Thinking with Type
Typographie: A Manual of Design
A Catalog of type HAND JOB
How to design your own font
Draw your own font in Adobe Illustrator
make sure it is vector and now copy the glyph
Textualis -- Rotunda -- Schwabacher -- Fraktur
16th and 20th
12th -17th century.
manuscript style of the 15th century
Meanline is half the distance from the baseline to the
Also Called as Mono spaced
Type on screen
A C T I V I T Y