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How To Move Mountains - Running USA 2015 - By Tanner Bell

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Josh Ferrin

on 3 July 2015

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Transcript of How To Move Mountains - Running USA 2015 - By Tanner Bell

HOW TO MOVE MOUNTAINS
INTRODUCTION
Buy vs. Rent



Right equipment right product
Road vs. Trail

Technology
Ragmag vs. App

OPERATIONS
COMMUNITY
MARKETING
PARTNERSHIPS
Different Markets = Different Marketing
Marketing duplication will inevitably lead to a slump


Boots on the ground
Local brand ambassadors can be impactful
Especially if your concept is more complicated


BRING IT TOGETHER
Low Turnover = Position Consistency

Compensation - competitive if not aggresive
Running USA - help?

Create opportunities for development
Growth creates opportunity
Employee Dev must look beyond company

Culture
Ultimate Wednesdays
Office Lunch
Slap the Blockhead
PEOPLE
Consistency / Turnover
Compensation
Opportunities for Growth
Culture
PROCESS
Procedures
Risk Assessment
Communication

EQUIPMENT
Technology
Transport
Maintenance
Standard Operating Procedures


Safety FMEA


Organizational Chart
w/ defined roles and responsibilites

RAGNAR RELAY SERIES
Tanner Bell
President & Co-Founder
Ragnar

tanner@ragnarrelay.com
tannersbell
@ragnartanner



ABOUT ME
2004 - Founded Wasatch Back Relay
2006 - Dolphin Capital Group
2006 - Launched Ragnar Relay Series
2013 - Clif Bar & Partnership Capital
2013 - Founded Ragnar Trail Relays

Today
-16 Ragnar Relays
-10 Ragnar Trail Relays
-2 Joint Ventures
TIMELINE
RAGNAR TRAIL RELAYS
Optimal
Performance

People
Process
EQUIPMENT
Challenge - Negative community impacts
Traffic congestion
Trash
Noise at night

Solution - Extra Mile Program
Benefit community causes
Local Groups vs. Volunteers
Mission: to leave a positive & lasting impact


HOW TO MOVE MTNS
Lessons learned moving Ragnar from city to city.

Operations
People
Process
Equipment

Community
Challenges
Solutions

Marketing
Different markets = Different marketing
Boots on the ground


Partnerships
A unique perspective
Traditional/Non-Traditional link


Traditional
Non-Traditional
Lessons learned moving Ragnar from city to city.

Operations
People
Process
Equipment

Community
Challenges
Solutions

Marketing
Different markets = Different marketing
Boots on the ground


Partnerships
Ragnar's unique perspective
Conventional/unconventional link

Full transcript