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Art Deco

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by

Susel Naranjo

on 25 September 2014

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Transcript of Art Deco

The History of Design Presentation
By: Susel and Stephanie

Art Deco (1925-1940)
The Art Deco style, adopted by architects and designers around the world, spanned the "Roaring Twenties", the Great Depression of the early 1930s, and the years leading up to the Second World War. It suffered a decline in popularity during the late 30s and early 40s, when it began to be seen as too loud and extravgant for wartime, after which it quickly fell out of fashion.
Influences that effect the origin
The word art deco comes from the 1925 Exposition Internationale des Arts Decoratifs Industriels et Modernes, held in Paris. The show was organized by an association of French artists known as, La Societe des Artistes Decorateurs (society of decorator artists)
However that the term Art Deco was not widely used until popularized by the art historian and critic Bevis Hillier in his book Art Deco of the 20s and 30s (1968).

Characteristics
The art deco style reflected modern technology, it was characterized by smooth lines, geometric shapes, streamlined forms and bright colors expressing positive actions and speed. Usually rounded form and references to nature and natural forces, as well a mix of exotic materials and new metals.
Initially a luxury style (a reaction against the harshness imposed by World War I) employing costly materials like silver, crystal, ivory, jade and lacquer. However after the Depression it also used cheaper and mass-produced materials like chrome, plastics, and other industrial items catering to the growing middle class taste for a design style that was elegant, glamorous and functional.
Architecture
Art
In Brazil, Art Deco designs are common in Goiania and cities like Cipo (Bahia), Irai (Rio Grande do Sul) and Rio de Janeiro. Uruguay, is home to the iconic Palacio Salvo (completed 1929), formerly South America's tallest building.

Art Deco in South America
Palacio Salvo
(1925)
The city of Mumbai in India has the second largest number of Art Deco buildings in the world after Miami. One of the finest is the New India Assurance Building (completed 1936).
Art Deco in India
The London Underground also has numerous examples of Art Deco architecture, as do London Hotels such as the Strand Palace Hotel.
Art Deco in Britain
Many of the surviving examples of Art Deco architecture can be seen in Havana, Cuba. The best is the Bacardi Building.
Art Deco in Cuba
Architects
The Chrysler Building (1928-30) by William van Alen.
The Empire State Building (1929-31) by Shreve, Lamb & Harmon.
The Wukang Building (1924 ) by Hungarian architect Laszlo Hudec
Tamara de Lempicka (born Tamara Gorska) (1898-1980)
Self-Portrait in a Green Bugatti (1925)
The Musician (1929)
Paul Manship(1885-1966)
Adolphe Jean-Marie Mouron
(1901-68), known as Cassandre, was the top Art Deco graphic artist, who won the Grand Prix for poster design at the 1925 Paris Expo
THANK YOU!
Full transcript