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Persuasion

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by

Todd Whitefleet

on 11 February 2015

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Transcript of Persuasion

Persuasion and Propaganda
Pathos
Pathos is an emotional appeal; when one uses sadness, excitement, longing, humor, happiness or other emotion to get what one wants.

Often lacking facts or disregarding opposing opinions, it is a strong appeal with weak reasoning!
Ethos
Ethos is establishing ethical behavior or good character...

oftentimes relying on a professional or celebrity to make a point or appeal even though they might not have expertise on the subject.
Logos
Logos is where we got the English word logic. This is when people use facts and logical reasoning to persuade.

You have to be careful with logic as someone might only give you one sided information (biased).
Solution
Think for yourself, and
weigh the evidence!

Persuasion
Trying to get people to do what you want or to think the way you want them to think.
You will find persuasion used in discussions
(an argument is a reason not a fight)

and in most artistic endeavors.
Full transcript