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M&M's

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by

Weslley Costa

on 2 September 2013

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Transcript of M&M's

Ano todo
Produto
Pontos fracos
Inovação
Categoria
Confeitos
Histórico Institucional da Empresa
M&M's Minis Chocolates
M&M's Peanut Chocolate
Marca
1996
Concorrência
Diferenciais
Consumidor
Pontos fortes
Mercado
15 a 24 anos
Clases B e C
Curiosidades:
Lojas:
R$13.500.000,00 para comunicação.
Chocolate is better in color! (2003)
M&M's melt in your mouth, not in your hands. (1954)
Look for the M on every piece. (1950)
Always fun.

1996
Las Vegas
1954
1997
Sazonalidade
1997
1941
Segunda Guerra Mundial
Sem divulgação
The M&M 's Elections
Emocional
Full transcript