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Copy of Coachella Music & Arts Festival

HSP 100 Hot Topic Presentation
by

Edwin Karuga

on 25 July 2013

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Transcript of Copy of Coachella Music & Arts Festival

Presented By: Chris Coleman & Steve Loughlin
Coachella
Festival camping/lodging is located in RV Parks in Palm Springs & Coachella Valley
Re-entry from campsite
Parking next to your tent
Recreational vehicle camping spots
Everyone camping out MUST have a Festival Pass
Showers
Mobile charging stations
Wi-Fi Hot Spot Zone
Camping & Facilities
1 GA Festival Pass = $349
+ Shuttle Pass = $399
+ Car Cammping Pass = $434
2 GA Festival Passes + Car Camping Pass = $783
Admission/Ticket Prices
Partnered with Nonprofit group Global Inheritance in 2007
Sustainability
Over 150 hotels/lodging areas are within a 30 mile radius in proximity to the festival
Hotel occupancy rates in Coachella Valley and Palm Springs skyrocket well over 85% after March as the community prepares for the festival
Coachella donates a portion of its total profit towards charities and the community of Indio
Benefits to the Hospitality Organization
Can be purchased for $799 or won through Carpoolchella contest
Enables access to:
Special food & beverage facilities
Shaded relaxation tents
Extra restrooms
Other unique vendors
VIP Festival Passes
It offers an unparallelled experience for guests to enjoy the music festival alongside famous celebrities during the performances
Extremely progressive environmental mission
Increased profitability for surroundings businesses in the Indio area
It sets a perfect example of how a successful arts festival should be structured
Final Thoughts
Coachella History
The 1st Coachella Music Festival was held in Indio, California in October of 1999
Past Performers
The Strokes
Kanye West
Kings of Leon
Mumford & Sons
Jay-Z
Gorillaz
Paul McCartney
Coldplay
Beastie Boys
Daft Punk
Florence & the Machine
Prince
M.I.A
Amy Winehouse
Madonna
Roots
Black Eyed Peas
The Killers
Snoop Dogg
Muse
Coachella History (Cont.)
Social Media
http://www.coachella.com/
https://www.facebook.com/coachella?fref=ts
https://twitter.com/coachella
http://www.youtube.com/coachella
http://coachella.tumblr.com/
https://plus.google.com/+Coachella/posts
A-Listers Spotted at Coachella
Performers Spotted at Coachella
Coachella Nightlife
On-Site Camping/Parking
A-Listers Spotted at Coachella
Developed a series of successful programs to minimize carbon footprint
Carpoolchella
Cars that arrive with four or more people entered to win prizes:
V.I.P. passes for life
V.I.P. wristband upgrades
Merchandise vouchers
Energy FACTory DJ Mixer
DJ’s recruit festival goers to manually power DJ sets using human hamster wheels, energy bikes, etc.
TRASHed: Art of Recycling
Artists were asked to design recycling bins that were dispersed around the festival
Ten for One bottle Exchange
Festival goers can exchange bottles/cans for water, sunscreen, wristbands, etc.
One of the largest music festivals in North America
A Perfect Circle was the 1st band to ever play at Coachella
There was no Coachella Festival held in the year 2000
Features rock, hip hop, indie, and electronic music
Annual 3-day music & arts festival held at the Empire Polo Club
Founded by Paul Tollett
Instagram.com/coachella
General Parking = $30
VIP Parking = $150
Camping Options
Car Camping = $85
Tent Camping = $85
Lake El Dorado = $3,400
Safari Tents = $6500
Benefits to Consumers
Allows guests to the experience mingle with their favorite celebs
Allows guests the option to camp out
VIP treatment
Builds employment for Indio and Coachella Valley residents
Full transcript