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Aqua Hospitality - three brands

Aqua Hotels and Resorts, Lite and Monogram Collection
by

Tessa van Barneveld

on 27 June 2013

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Transcript of Aqua Hospitality - three brands

Aqua Hospitality
Michael V. Paulin formed Aqua Hotels & Resorts, LLC.
2001
2006
Addition of boutique collection
Addition of Lite collection
2005
Aqua Hotels & Resorts ranked the #8 ‘Fastest 50’ growing Hawaii Company by Pacific Business News
2007
Aqua expanded to the neighbor islands
2009
13 Aqua Hotels and Resorts
4 Monogram Hotels
7 Lite Hotels
2013
LITE HOTELS:
Comfortable Budget Properties

For budget conscious traveller

Might include beachfront locations Pools
On-site restaurants or activity desks
All LITE hotels offer access to spa facilities
MONOGRAM COLLECTION:
Stylish Boutique Hotels

For the smart traveler

Renovated room accommodations
First boutique hotels on Hawaii Sleek, modern interior
LCD TVs, Wi-Fi, free local calls
Privacy, seclusion
One historic hotel within a UNESCO World Heritage Site
AQUA HOTELS AND RESORTS:
Luxury Lifestyle Full Service Resorts

To unwind, relax, Hawaiian Experience

Amazing location All-Suite Resorts
Good value for money
All oceanfront
Hospitality and service
Lite Hotels represent a group of eclectic, economy hotels
that appeal to the budget-minded travelers.
Our guests are seeking the best bang for their buck and
appreciate the fundamentals - service, convenience and
cleanliness. We are 'just' right.

Lite Hotels
Just because...
The Monogram Hotel Collection represents
an elite group of standalone and independent
hotels providing an upscale destination
experience. Each hotel is unique in personality, environment and design. All hotels are stylish, noteworthy and promise to be the highlight
of any getaway.

Aqua Hotels and Resorts represents a group of stylish mid-priced hotels that offer excellent value and lifestyle services. The savvy traveler will appreciate the well thought-out added services that make an Aqua stay fun, convenient and positively practical.
Aqua Hotels and Resorts
Beach Life. Urban Vibe.
Beyond Boutique
Monogram Collection
Budget conscious traveller
Younger audience
More adventure, exploration orientated
A holiday in Hawaii doesn’t need to be
expensive

Rooms and studio’s , 160 to 320 sq ft.
Might include beachfront locations,
Wi-Fi, AC, Safe
Pool(s),
On-site restaurants or activity desks
Access to all spa facilities

Prices between $89 to $159
Lite
‘Comfy, convenient, affordable’
“We stayed at this hotel for 1 night and we were surprised how nice the room was for that price! It was nicely decorated and had everything we've needed”. Tripadvisor.co.uk – Waikiki-09
“We stayed at this hotel for 1 night and we were surprised how nice the room was for that price! It was nicely decorated and had everything we've needed”. Tripadvisor.co.uk – Waikiki-09
For the smart traveler
Young, conscious, smart audience

Renovated room accommodations
First boutique hotels on Hawaii,
Sleek, modern interior
LCD TVs, Free Wi-Fi, free local calls
Privacy, seclusion

Prices from $219 to $750
Monogram Collection
‘Great Service, low rates + free stuff’
“I think we only paid $130 for the room, but I thought it was as nice as the $250 rooms I've stayed in”. Tripadvisor.co.uk - SirTravelsalott
‘Lush, tropical, luxurious’
Aqua Hotels and Resorts
Higher end, more mature audience
Couples, families
Escape the bustling ambiance and expense
of larger resorts, yet find the tropical location
and privacy with access to shopping and
restaurants

Amazing location All-Suite Resorts,
Good value for money
All oceanfront
Hospitality and service
Proximity to island amenities

Prices range from $129 to $340
“Close to the ocean, on the river and not too far from Lihue. Great value for the money. Everyone was so helpful and nice here. This was well worth what I paid”. Hotels.com - Scott of Honolulu
Lotus Honolulu
Aqua Park Shore Waikiki
Aqua Waikiki Wave
Maile Sky Court
Volcano House
Maui Beach Hotel
All hotels have good locations
Offer great value for money
Delivers outstanding service
Clear distinction between LITE, MONOGRAM and AQUA HOTELS AND RESORTS
No resort fees in Waikiki
The perfect location for everyone on one of the islands
Small, intimate hotel experience with friendly staff
Green and Environmentally Friendly Hawaii Hotels
Many free amenities such as complimentary high-speed Internet access, maybe continental breakfast, in-room microwave, coffeemaker and mini-refrigerator
Wedding Program available
Gay Friendly Hotels
‘The Aqua Promise’
Each member of the Aqua team is empowered to assist guests. By having Aqua Team Members “own” a problem, they are personally invested in making sure everything is resolved to guest’s satisfaction. Not only is this true for the Team Members encountered on a day-to-day basis, but we’ve implemented this policy up through every level of the organization, all the way to the CEO.
Once you arrive, if there is anything we can do to help make your clients stay more enjoyable, they should contact our guest services staff at reception. If for any reason guest services are unable to assist your clients to their satisfaction, please feel free to contact the General Manager anytime day or night.
Should additional assistance be required, the personal number of Ben Rafter, CEO, is in every room as well. Guests are welcome to call him at any time during their stay.
24 properties over six islands:
13 Luxury Lifestyle Full Service Resorts
3 Stylish Boutique Hotels
7 Comfortable Budget Properties
1 Historic Hotel within a UNESCO World Heritage Site

Conduct of business:
Full service - good value for money hotels & resorts
Hotels and resorts in good locations
Employee owned business
Lite
Comfortable Budget Properties
OAHU
Pagoda Hotel
Ewa Hotel Waikiki
White Sands Hotel
Maile Sky Court
Polynesian Plaza
MAUI
Maui Beach Hotel
KAUAI
Kauai Sands Hotel
Pagoda Hotel
Ewa Hotel Waikiki
White Sands Hotel
Maile Sky Court
Maui Beach Hotel
Monogram Collection
Stylish Boutique Hotels
OAHU
Lotus Honolulu
MAUI
Hotel Wailea Maui
HAWAII ISLAND
Volcano House & Namakanipaio Cabins
Aqua Hotels and Resorts
Luxury Lifestyle Full Service Resorts
Lotus Honolulu
Hotel Wailea Maui
Volcano House & Namakanipaio Cabins
Aqua Ilikai Hotel & Suites
Aqua Queen Kapiolani
Aqua Skyline at Island Colony
Park Shore Waikiki
Aqua Kauai Beach Resort
Aqua Hotel Molokai
KAUAI
Aqua Kauai Beach Resort
MOLOKAI
Aqua Hotel Molokai
LANAI
Aqua Hotel Lanai
OAHU
Aqua Ilikai Hotel & Suites
Aqua Bamboo Waikiki
Aqua Palms Waikiki
Aqua Queen Kapiolani
Aqua Skyline at Island Colony
Aqua Waikiki Pearl
Aqua Waikiki Wave
Aqua Aloha Surf Waikiki
Aqua Waikiki Joy
Park Shore Waikiki
Summary
© Tessa van Barneveld
Full transcript