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R A M A D A
Transcript of R A M A D A
VISION & MISSION
TOTAL QUALITY MANAGEMENT
MARKETING MIX (7Ps)
USP & ESP
price per room
choice of room
number of people
LEVEL OF PRODUCT
Offer warm and friendly stay
Global leaders in travel accommodation.
Committed to care for every customers needs
Welcome guest to iconic brands and vacation.
Worlds leading group/hotel in terms of : size, customer value and performance.
Offer high quality accommodations at valuable price. (Ramada & wyndham worldwide 2014)
Respect everyone e.g. customers and staff
Integrity - be real
Support the community
Improve customers lives (CRM)
Leadership in order to have an successful business
Diversity being inclusive as expand the business
(wyndham worldwide & Ramada 2014)
Ramada is a worldwide franchise hotel owned for Wyndham hotel group. There are many Ramada hotel is situated all over the UK and many other countries too.
(AIM): Is to focus on Ramada hotel by improving their customer services and appearance of the hotel. These are the three main area which they need to focus is :
RAMADA ROOM PRICES
Located in central
This Graphic indicate that price and location mostly influence by hotel choices.
Referring back to the survey and trip adviser (2014) Ramada hotel many guest chose the hotel due to it’s:
Hotel and Discount (2014)
Ramada Hotel Birmingham City Centre
Ramada (2014 )
Ramada Worlwide (2014)
Red - excitement
Unique Selling Proposition is important in competitive markets. It is define has why customer should buy your product or services and not from competitors.
Staff trained e.i French and Arabic
Value of money
Need of a refurbishment
Dec 11, 2014
Stayed here on Wednesday night the hotel is very tired, the room a dirty and the bathrooms need to removed and new bathrooms installed. The staff were friendly, however the Chef... more »
Avoid this hotel
Dec 14, 2014
My wife and I were really looking forward to staying at this hotel on Saturday 13th December after our works Christmas party, but after 2 room changes, and rude staff... more »
Won't be going back
Dec 11, 2014
I've stayed at Ramada hotels before and, whilst they're not brilliant, they are normally clean, tidy and reasonably priced. Well, considering the large stain on the carpet in my room... more »
Central Birmingham Location -
Dec 11, 2014
Central hotel, loads of bars and restaurants nearby - 10 mints to New Street & Bull Ring so perfect location. I was there on a Monday and all was quiet... more »
Trip Advisor (2014)
UNIQUE SELLING POINT
Ramada Emotional selling point is warm welcoming the give to their customers, and very relaxation environment to be in....
Staff needed to be trained
Not providing right services to the customers
Not meeting customers needs and expectation
New rooms and bathrooms.
Improve the website.
provide a better facilities
EMOTIONAL SELLING POINT
Legal relates to contract