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R A M A D A

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by

shivangi quessou

on 15 January 2015

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Transcript of R A M A D A

MARKETING MIX ( 7PS )
PRICE
BACKGROUND

VISION & MISSION
STRATEGY

TOTAL QUALITY MANAGEMENT
SWOT ANALYSIS
PESTLE

MARKETING MIX (7Ps)
USP & ESP
PRODUCT

PROMOTION

PLACE
PEOPLE
COMPETITORS
PRICE
High price
Low price
price per room
choice of room
number of people
CONSUMERS BEHAVIOUR
LEVEL OF PRODUCT

Mission
Offer warm and friendly stay
Global leaders in travel accommodation.
Committed to care for every customers needs
Welcome guest to iconic brands and vacation.
Vision

Worlds leading group/hotel in terms of : size, customer value and performance.
Offer high quality accommodations at valuable price. (Ramada & wyndham worldwide 2014)
VALUES

Respect everyone e.g. customers and staff
Integrity - be real
Support the community
Improve customers lives (CRM)
Leadership in order to have an successful business
Diversity being inclusive as expand the business
(wyndham worldwide & Ramada 2014)

Ramada is a worldwide franchise hotel owned for Wyndham hotel group. There are many Ramada hotel is situated all over the UK and many other countries too.

Wyndham (2012)
(AIM): Is to focus on Ramada hotel by improving their customer services and appearance of the hotel. These are the three main area which they need to focus is :
Physical image
Promotion Image
Online Image

Ramada (2014)
RAMADA ROOM PRICES
Shop
Restaurants
Café bars
Hotels
Spas
Gym



Website
Newspapers
Advertisement




Good location
Great view
Located in central
positive comment


(Edukart 2013)
This Graphic indicate that price and location mostly influence by hotel choices.
Referring back to the survey and trip adviser (2014) Ramada hotel many guest chose the hotel due to it’s:
Location
Cost
Appearance
Facilities

Mintel (2014)
Hotel and Discount (2014)
Businessesfree (2014)
holiday Inn
Ramada

Ramada Hotel Birmingham City Centre

TOWS
PROCESS
PHYSICAL EVIDENCE
google(2014)
Ramada (2014)
Ramada (2014 )
Ramada Worlwide (2014)

Mintel (2014)
Red - excitement
Bold
Youthful
White
-
Balance
Calm
Pure
Unique Selling Proposition is important in competitive markets. It is define has why customer should buy your product or services and not from competitors.

Staff trained e.i French and Arabic
Value of money
Location

Need of a refurbishment
Dec 11, 2014
Stayed here on Wednesday night the hotel is very tired, the room a dirty and the bathrooms need to removed and new bathrooms installed. The staff were friendly, however the Chef... more »
Avoid this hotel
Dec 14, 2014
My wife and I were really looking forward to staying at this hotel on Saturday 13th December after our works Christmas party, but after 2 room changes, and rude staff... more »
Won't be going back
Dec 11, 2014
I've stayed at Ramada hotels before and, whilst they're not brilliant, they are normally clean, tidy and reasonably priced. Well, considering the large stain on the carpet in my room... more »
Central Birmingham Location -
Dec 11, 2014
Central hotel, loads of bars and restaurants nearby - 10 mints to New Street & Bull Ring so perfect location. I was there on a Monday and all was quiet... more »

Trip Advisor (2014)
Ramada (2014)
wolf (2014)
UNIQUE SELLING POINT

Ramada Emotional selling point is warm welcoming the give to their customers, and very relaxation environment to be in....
TOWS ANALYSIS
IMPROVEMENT
Staff needed to be trained
Not providing right services to the customers
Not meeting customers needs and expectation
unfriendly staff

Quality Improvement

New rooms and bathrooms.
Improve the website.
provide a better facilities


staff
customers
EMOTIONAL SELLING POINT

Ramada (2014)
COMPETITORS LIST
COLOUR GUIDE
TARGET AUDIENCE

Couples
Business
Families
young people
MARKET SEGMENTATION
Legal relates to contract
2
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