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Propaganda

the media's effect on society
by

Melissa Mandia

on 16 January 2013

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Transcript of Propaganda

Introduction Propaganda How does the media's use of propaganda effect the US? History Bandwagon "Everyone else is doing it!"
Pressure to conform to society (8) Emphasizing one half of the story and ignoring the other
A bias to one side and purposely making it more appealing (8) Symbols Use of familiar symbols to advertise a new product with an already-established idea (8) the media's effect on society What are the different tactics of propaganda? Herman-Chomsky Propaganda Model The PM model is a description of what sociologists Herman and Chomsky believe the media's role in society is
Media = "4th estate" to bridge the gap between government and its constituents
Media explores the relationship between ideology, communicative power and social class interests (8) Propaganda has existed since the beginning of the media; present in all wars. Card Stacking Commercials for prescriptions that quickly list the side-effects at the end McDonalds: "Has served millions." American flag, "Patriotic" George W. Bush incorporated the American flag in his logo to remind voters that he stands for America's beliefs (freedom, order) Glittering Generalities / Excluded Middle use of vague words and skimming over details to make a product seem more appealing (8) Words to look for:
virtually
more
new
low fat
better
pride
peace
happiness
honor
prosperity
freedom Cascade Dishwasher Detergent: "Leaves your dishes virtually spotless" Name Calling negative portrayal of the competition (8) Plain-Folk Used to make a product seem more relatable
Especially popular among politicians Scott Brown: "He's for us!" Testimonial Using others' praise to support a product
Especially praise from celebrities Smith-Mundt Act (1948): prevent Americans from being targeted by propaganda meant for foreign audiences (1) Propaganda
Today 2012 Presidential Election Romney Obama Believe in America War on Terror The US uses media to stop young Muslim extremist causes, give the American public accurate information, and spread word of America’s true intentions all over the world (1) Internet Gives peoples easier access to true information Propaganda may spread faster and cheaper Propaganda and Sociology The media decides what society will value by repeating images until we believe them BODY IMAGE, social hierarchy, time, and competition Bibliography 1917: Propaganda by France to turn America and Italy on France
"They take care to have the element of probability in their stories or base them on certain known facts.” (2) Forward All American Muslim The show received low rating because it was said to enforce Islamic beliefs of women and their second-hand citizenship (5) Zero Dark Thirty Introduces the film with clips from 9/11. Instead of a documentary of Osama bin Laden and allowing the audience to make up its mind, it sets up America as a victim
"Only propaganda films feel the need to bang audiences over the head with the back story on why our heroes' actions are justified" (6) 1.Schulman, Daniel, “Mind games: information has always been a weapon. But in the amorphous ‘war
on terror,’ bombs and bullets are becoming background noise in the battle to frame reality,” Columbia Journalism Review, May 2006, doi: Acedemic OneFile (accessed January 4, 2013)
2.Duranty, Walter, "Malicious Rumors Current in Paris," The New York Times, 1919,
http://query.nytimes.com/mem/archive-free/pdf?res=F70B13F83B5D147A93C0A91789D85F4D8185F9 (accessed January 6, 2013).
3.Brody, Jane, “The Ideal and the Real of Breast-Feeding,” New York Times, July 23, 2012
http://well.blogs.nytimes.com/2012/07/23/the-ideal-and-the-real-of-breast-feeding/ (accessed January 6, 2013)
4. CNN Wire Staff, “Hong Kong abandons mandatory classes seen as pro-Bejing,” CNN, September 10, 2012
http://www.cnn.com/2012/09/08/world/asia/china-hong-kong-education/index.html?iref=allsearch (accessed January 6, 2013)
5.Perigaurd, Mark, “TLC Cancels ‘All American Muslim,” Boston Herald, March, 2012
http://bostonherald.com/entertainment/television/love_tv/2012/03/tlc_cancels_all_american_muslim (accessed January 7, 2013)
6.Tomasky, Michael, “Is Zero Dark Thirty Propaganda?” The Boston Herald, December 10, 2012
http://www.thedailybeast.com/articles/2012/12/10/is-zero-dark-thirty-propaganda.html (accessed January 7, 2013)
7.Klaehn, Jeffery, “The Propaganda Model and Sociology: Understanding the Media and
Sociology,”Academia, 2010 http://www.academia.edu/819413/The_Propaganda_Model_and_Sociology_Understanding_the_Media_and_Society (accessed January 7, 2013)
8.Mullen, Andrew, Klaehn, Jeffery, “The Herman-Chromsky Propaganda Model: A Critical
Approach to Analysing Mass Media Behaviour,” Sociology Compass, 2010 http://www.fifth-estate-online.co.uk/wp-content/uploads/2011/07/Mullen-Klaehn-Sociology-Compass-essay.pdf (accessed: January 8, 2013) 1.Schulman, Daniel, “Mind games: information has always been a weapon. But in the amorphous ‘war
on terror,’ bombs and bullets are becoming background noise in the battle to frame reality,” Columbia Journalism Review, May 2006, doi: Acedemic OneFile (accessed January 4, 2013)
2.Duranty, Walter, "Malicious Rumors Current in Paris," The New York Times, 1919,
http://query.nytimes.com/mem/archive-free/pdf?res=F70B13F83B5D147A93C0A91789D85F4D8185F9 (accessed January 6, 2013).
3.Brody, Jane, “The Ideal and the Real of Breast-Feeding,” New York Times, July 23, 2012
http://well.blogs.nytimes.com/2012/07/23/the-ideal-and-the-real-of-breast-feeding/ (accessed January 6, 2013)
4.CNN Wire Staff, “Hong Kong abandons mandatory classes seen as pro-Bejing,” CNN, September 10, 2012
http://www.cnn.com/2012/09/08/world/asia/china-hong-kong-education/index.html?iref=allsearch (accessed January 6, 2013)
5.Perigaurd, Mark, “TLC Cancels ‘All American Muslim,” Boston Herald, March, 2012
http://bostonherald.com/entertainment/television/love_tv/2012/03/tlc_cancels_all_american_muslim (accessed January 7, 2013)
6.Tomasky, Michael, “Is Zero Dark Thirty Propaganda?” The Boston Herald, December 10, 2012
http://www.thedailybeast.com/articles/2012/12/10/is-zero-dark-thirty-propaganda.html (accessed January 7, 2013)
7.Klaehn, Jeffery, “The Propaganda Model and Sociology: Understanding the Media and
Sociology,”Academia, 2010 http://www.academia.edu/819413/The_Propaganda_Model_and_Sociology_Understanding_the_Media_and_Society (accessed January 7, 2013)
8.Mullen, Andrew, Klaehn, Jeffery, “The Herman-Chromsky Propaganda Model: A Critical
Approach to Analysing Mass Media Behaviour,” Sociology Compass, 2010 http://www.fifth-estate-online.co.uk/wp-content/uploads/2011/07/Mullen-Klaehn-Sociology-Compass-essay.pdf (accessed: January 8, 2013)
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