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Air Jordan SWOT Analysis

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by

Matthew Psychas

on 26 November 2013

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Transcript of Air Jordan SWOT Analysis

Air jordans
By: Odell Leath
Matthew Psychas

Strengths
Promoted by one of the greatest players to play basketball.
Having a pair is status symbol.
The logo is easily recognizable, many people know the Jordan symbol.
Weakness
Shoes are very expensive
Michael Jordan's name is becoming dated. With players like Lebron and Kobe doing very well there shoes are more likely to be bought buy younger kids.
Shoes are made overseas.
Opportunities
Threats
Other upcoming basketball stars releasing there own shoes.
Other shoe companies making new products.
Adidas and Reebok releasing new shoes.
Bibliography
http://www.docstoc.com/docs/76366083/air-jordan-research
http://www.docstoc.com/docs/76366083/air-jordan-research
http://www.studymode.com/essays/Nike-Swot-Analysis-346230.html
http://www.managementparadise.com/article/846/swot-analysis-of-nike
Air Jordan and Jordan Brand have the ability to entice new athletes looking for first endorsements.
Have the opportunity to remain impactful by selling basketball shoes.
Can keep making money over the years if they remain successful.
Summary
Jordan's were released to the public in 1985.
Jordan was the first athlete to have his own shoe lie.
In 1997 Jordan broke away from Nike and was founded as its own company.
Full transcript