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Kara Prezi_v4_19_01_15

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John Barlow

on 21 January 2015

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Transcript of Kara Prezi_v4_19_01_15

eCommerce Update
Key Objectives
Summary
- Build a department and project team with
- Establish new ways of working across National
- Conducted rigorous tenders for technology
eCommerce Business
...and grocery is even more complex
eCommerce Business
eCommerce Business
User experience
What Aldi wants to get out
of the website
What our customers want to
get out of the website
A combination of art and science. Encompassing layout, visual design, text, brand and interaction.
THE ONLINE STORE
Rejection
Substitution
Routing
Scheduling
Traditional Regional Functions
Trading
Finance and Admin
Forecasting
Ordering
Range
Management
Reporting
Customs
and
Duty
Setup
Setup
Creating
product
Building
Pages
Copy
Images
Video
Cross sells /
Up sells
360
0
Day to day management of the site
relevant eCommerce and Aldi experience
and International departments
and delivery partners
- Build a department and project team with
relevant eCommerce and Aldi experience
- Establish new ways of working across National
and International departments
Next Steps
- Conclude 3rd party fulfilment tender and set up
operations
- Finish the detailed planning and begin the build
- Conclude 3rd party fulfilment tender and set up
operations
phase
- Design new business processes and manage
change
- Finish the detailed planning and begin the build
phase
- Future proof our business by building a
eCommerce capability
- Develop an internationally scalable eCommerce
technical solution
- Future proof our business by building a
eCommerce capability
- Design an online trading approach aligned to
our stores
- Develop an internationally scalable eCommerce
technical solution
IT
Develop proposal for future operation when rolled out internationally
How?
Close collaboration in decision making Common goals
Using international partners where appropriate
Co-location in UK during key stages
ALDI Website
What do we have now?
Existing Internal IT systems
BUSINESS
IIT
NIT
Best in Class eCommerce system
Commercially appropriate for UK
Quick Decision-making
Business leading functional
requirements
BUSINESS
IIT
NIT
Best in Class eCommerce system
Commercially appropriate for UK
Quick Decision-making
Business leading functional
requirements
Long term international scalability
Fit with future international landscape
Develop eCommerce capabilities
Dependent project / shared tools
in IIT
Search
and
Navigation
TRADING ONLINE
My team will be responsible for:
Building a team
Developing internal capability to run the ecommerce site
Developing the Customer proposition
Relevant to the market but true to ALDI values of simplicity v quality
Designing Business Processes
Lean operation using trusted
3rd Parties where appropriate
Leveraging Existing Business Value
Exploring options to extend online
range through IB
eCommerce
Fulfilment
START
FINISH
FULFILMENT
In House Fulfilment
- Do we know the end destination for
ecommerce fulfilment?
- If so do we have the time and
expertise to build a solution?
Regional Logistics
Ecommerce Logistics
Case Pick
Pallet Pick
Locations
Serves Stores
Pallet Delivery
to Store
Unit Pick
Multiple Pick
Bins
Customer
Facing
Parcel Delivery
to Customer
START
FINISH
Third Party?
Flexibility
Limited Capital Investment
Knowledge and Expertise
START
FINISH
Third Party Selection Process
Our Fulfilment Partner
START
FINISH
Implement Solutions
START
FINISH
Reduce Costs
Improve Service
Integrate
benefits to
Create benchmark model to be replicated within all Aldi countries
Propose, Plan and Develop In house Solution
Regionals logistics
ALDI Website
No Data
What do we need?
Full transcript