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The Success of Cirque du Soleil

Marketing strategies of Cirque du Soleil

Stella Ito

on 25 February 2011

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Transcript of The Success of Cirque du Soleil

Cirque de Soleil

Azusa Stella Ito What's Cirque du Soleil? Canadian Entertainment Company
Founded by Two Street Perfomers
Born in Baie-Saint-Paul in 1984 SHOWS Resident:
Las Vegas (U.S.)
Orland (U.S.)
Macau (China)
Chiba (Japan) Tour Shows: All Over the World
maybe in your country! Dramatic Mix of Circus Arts &
Street Entertainment Customers
Young People $450 Million Sales
40 Million people as audience 5 Touring Shows &
6 Installation Shows
Why Is So Popular? Anomaly & Cutting edge
Marketing Strategies 1. Alleviation of Animal Shows
Cut the Costs for Animals
Avoid the Backlash 2. Simple Stage
Be Flexible to All Stage Structure
Reduce Rent for Stage 3. Delusional Story Lines
Provide Vague and Fascinating Story
Adhere to Its Theme Unique Costume, Make-up, and Music Cirque du Soleil Success

1. Emphasis on Human Show
2. Plain Stage
3. Sophisticated the Flow of Story Shun Competitors
Stablize the Ticket Price
Grab Various Customer's Attention Thank You For Listening! :-)
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