Send the link below via email or IMCopy
Present to your audienceStart remote presentation
- Invited audience members will follow you as you navigate and present
- People invited to a presentation do not need a Prezi account
- This link expires 10 minutes after you close the presentation
- A maximum of 30 users can follow your presentation
- Learn more about this feature in our knowledge base article
Do you really want to delete this prezi?
Neither you, nor the coeditors you shared it with will be able to recover it again.
Make your likes visible on Facebook?
You can change this under Settings & Account at any time.
Transcript of Publishing Podcasts
Indirect: can share info, create a voice/brand for a company, build demand for a product/service
Independent revenue: recruit paid sponsors to advertise, or monetize podcasts with fee-based content
latter requires top-notch content
Brand promotion: advertising expertise, confidence, transparency
So, Why Podcasts?
Creating and Sharing
Benefits of Podcasting:
on-demand radio show
Choose an articulate moderator
get rid of verbal static
Create talking points, not scripts
have an outline, but don't sound rehearsed
listeners value time
What is a Podcast?
: media files distributed via subscription on the Internet
Characteristics of a Podcast:
Three Ways to Access:
played from website
downloaded to computer and listened to offline
downloaded to MP3 player and listened to offline
Podcast Length & Content
3 Content Focuses:
*You can combine all three, but remember that specificity is valuable.
Free sharing options: iTunes, Zune, Sony, Phillips
Use directories, search engines and ID3 tags
ID3: file tagging format recognized by media-playing software
includes name, description, running time
It's in the numbers:
In 2014, 15% of Americans were listening each month
Serial podcast drew over 1 million listeners every episode
Advertisers will pay between $25-$45 cpm (cost of reaching a thousand listeners)