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DIY Communication

Media is communication.
by

Tim Samoff

on 23 January 2014

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Transcript of DIY Communication

Communication [kuh-myoo-ni-key-shuhn]
-noun

1. the act or process of communicating;
fact of being communicated.
2. the imparting or interchange of thoughts,
opinions, or information by speech,
writing, or signs.
3. something imparted, interchanged, or
transmitted.
It was DIY (do it yourself) and it could be done by anybody.
It began because of technology (whether is be the printing press, photocopy machines, or computers).
A few passionate people who didn’t have a budget started it.
It helped to innovate the Digital Media Industry.
Communication
DIY
Digital/New/Social Media started somewhere…
It can be argued that the impetus for all
media is the act of “communication.”
When thinking of “media” timelines, are we really assessing communication timelines?
100 BC
1455
1820s
1835
1876
1880s
1920s
1930s
1950
1970s
1980s
1990s
2000s
Paper
Printing
Press
Photography
Morse
Code
Telephone
Film
Radio
Computers
Television
Internet
Personal Computers
World Wide
Web
Social
Media
When did the idea of publishing actually become
a form of social communication?
Of course, all sorts of
different publications
occurred after the printing
press was invented. But, in
the 1930s, the first amateur
magazines (or, zines) began
circulating.
These (fan)zines were based on science fiction fans writing about their favorite movies and literature...as well as their own theories.
Some of the people who participated in these zines went on to become leading Sci-Fi and fantasy writers…
Frederik Pohl
Isaac Asimov
George R. R. Martin
In the 1970s, punk zines emerged along with the music.
This became easier due to the invention of the photocopier.
In the 1980s, Factsheet Five was created. This zine cataloged and reviewed other zines (millions at this point) from around the world.
This triggered the idea of the “zine” as an art form.
In the 1990s, the riot grrrl scene brandished an entirely new set of zines.
In 1998, the blog (web + log) was born.
So, why talk about all of this independent publishing stuff as part of Digital Media?
At the height of zine publishing in the 90s, a small publishing company could be operated at around $5000 per year (computer, software, printer, postage).
Now, a successful publishing company (i.e., one that makes money) can be operated for under $400 (computer, domain name, web hosting).
But, what’s at the core of all of this media and communication?
“Media, by altering the environment, evoke in us unique ratios of sense perceptions. The extension of any one sense alters the way we think and act; the way we perceive the world. When these ratios change, men change.”
- Marshal McLuhan, The Medium is the Message
And what does that mean?
“Until recently, most media was “read-only,” strictly for passive consumption. An individual or group could do little to contribute to or contradict the official big media feed. Producing and broadcasting quality media rested in the hands of megacorporations, governments, and individuals with deep pockets.”
- Gareth Branwyn, Jamming the Media
So, you want to be a successful Digital Media artist?
The first step is understanding what it is that you want to communicate.

And, then...

DIY.
Full transcript