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jonathon lunardi

on 26 February 2010

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Transcript of Bb

The Blackboard Learn
Product Marketing Team Product Marketing
Goals: 1000 Clients to move to Release 9+ by January 2011,
including at least 100 CE/Vista clients.
Help us hit this number! Upgrade: Drive client upgrades to Project NG Cross Sell: Identify and position holistic “solutions” as opposed to stand-alone technology sales. create cross product/cross platform value proposition for new and existing clients. Release 9.1 is Critical to Blackboard's
success in all three verticals --> We all need to work together
to make 2010 a great year for
Blackboard Learn and the entire
Blackboard company! Stacey Fontenot
VP of Product Marketing Launch: Deliver quality launches,
impactful campaigns and successful
events (BbWorld, EDUCAUSE, Jan Sales
Meeting) for Learn. Measure: Provide direct and accountable
insight into performance and best
practices through regular measurement
and data tracking Grow: Increase Learn contract
value and Services revenue.
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