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AAD 600, Unit 5: Design Elements and Principles

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UK Arts Administration

on 1 August 2016

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Transcript of AAD 600, Unit 5: Design Elements and Principles

4. Repetition
6. Symmetry
3. Color
5. Negative Space
2. Scale
1. Line
Design Elements & Principles
A line that defines the edge of something is a contour line. Two connected contour lines can create corners, for example. Contour lines are often used to separate the body of a website from the footer or are used around objects (such as photos) as a border.
This style of line is used to embellish an object, text or design element. Decorative lines are often used for elements such as to underline text.
Lines the break up and define separate parts of a design are dividing lines. These include lines between columns of text or lines between the main body of a website and sidebars.
Sometimes a line is not really a line at all. But you know it is there. This is an implied line. It is created when objects or elements fall in alignment in a way that creates a line of its own. A row of menu items on a website, for example, create a line.
Elements that cause the eye to create a motion like a line would are considered psychic lines. An arrow pointing at another object, for example, is a psychic line because it causes you to look at something following the path a line would create.
7. Transparency
8. Texture
9. Balance
10. Hierarchy
11. Contrast
12. Framing

13. Grid
14. Randomness
15. Direction
16. Rules
17. Movement
18. Depth
19. Typography
20. Composition
Full transcript