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Transcript of MAXPOINT4
The day ends at home, where people spend an increasing portion of their time on mobile phones and tablets. MaxPoint sees over 25 billion mobile opportunities each day, and our advanced targeting technology recognizes users across each of their devices. We use this full day of DZ data to bring our unique measurement and media to brands and their agencies.
Welcome to a MaxPoint Digital Zip!
This neighborhood where people live, work, and play is much more to us than coordinates on a map.
Every moment of the day, we receive hyperlocal signals that give us a detailed picture of resident activity.
When a consumer visits a car dealership, we consider it a signal of purchase intent and we use that data to answer questions like:
• What path did they take when they reached the lot?
• What other stores or locations of interest did they visit on the same day?