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Hugo Boss

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by

A. Ringhof

on 10 June 2015

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Transcript of Hugo Boss

Weaknesses:

- high prices
- lack of promotion
activities
- high import duties
- high administrative
costs
- high cost structure
Brands
Orange
Green
BOSS
HUGO
Products
Accessories
BOSS Home
Kids Wear
Adult Clothes
Leatherwear
Watches
Produced in company
License wear
Made to Measure
History
Facts
Marketing
Career
Future
Distribution Channels
Own Retail
Wholesale
License
Goals
Art Sponsoring
Sport Sponsoring
Why you should chose Hugo Boss?
Possibilities for us?
Date
13.06.2015
TW Young Professionals Day
Frankfurt
Adult Clothes
Founder: Hugo Ferdinand Boss

Headquarters: Metzingen, Germany

Revenue: € 2.472 billion

Number of employees: 12.990

Retail stores: 1072



1985:
-HUGO BOSS is listed on the German Stock Exchange in Frankfurt


1998:
- the launch of its first women's
collection


2013:
- offical fashion outfitter of the
german national soccer team
During the 50's
- first orders for men's suites

1960:
- first off-the-peg suits for men are produced

1970:
- BOSS brand was launched
1924:
- Hugo F. Boss opened his
clothing factory


1931:
- the Hugo Boss clothing factory was facing
bankruptcy
- Hugo F. Boss declared that he had joined
the Nacional Socialist Party

Strenghts:

- high quality products
- strong brand image
- extensive product line
- wide range of brands
- skilled employees
- modern manufacturing
facilities
Opportunities:

- better costumer
service
- more promotion
- change
advertisement
- involve the younger
generations more
Threats:

- competitors
- price wars
- global
economic
conditions
SWOT - ANALYSIS
What do you associate with
HUGO BOSS?
classy
high quality
business dress
elegance
high priced
made in Germany
suits
Thanks for your attention!
Alisa Ringhof & Yeilin Diaz
Fragrances
Contact
questions & applications only via email
Internships/Thesis
Mrs. Bontrup & Mrs. Nguyen
HUGO BOSS AG
Dieselstraße 12
72555 Metzingen
Germany
email: praktikantenbetreuung@hugoboss.com

Facts
History
Brands and Products
Marketing
Distribution Channels
SWOT Analysis
Goals
Criticism
Career
Criticism
2014:
Hugo Boss payed their employees just around 308 til 440 euros per month!
Agenda
Full transcript