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Foward PR final prezi

by

Fran Matera

on 10 December 2015

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Transcript of Foward PR final prezi

-
Get this Prezi Template
from:

SWOT Analysis
http://prezibase.com
Simple
it really is that
Matt Covert
Elissa Harrison
Alyssa Hillman
Breanna Johnson
Margret Staniforth

Neurofeedback
PTSD
ADD
Learning disorders
Neuro training
repeating tasks
controlling thoughts
Individualized treatment
Brain games
Dr. Silverman
Controlling the rockets
Brain mapping
Identifying
The Challenges
Strengths
Expert
Experienced
Variety
of treatments
Opportunities
Thought leadership
PR Campaign
The Solution
Increase number of patients
Reposition Dr. Silverman as a thought leader
Goal two:
Objective
To reach out to athletes
Goals
Objective
Rebrand the center

Strategies
connect Silverman to athletic organizations
Strategies
logo
website
collateral
Goal one:
speak to different groups and organizations
Objective
Strategy
reach out to medical organizations
sign Dr. Silverman up to speak during seminars
contact media outlets
Tactics
Tactics
Unmatched
by competitors
evaluates multiple parts of the brain
Speak to organizations
SPEC Analysis

SPEC Analysis
Social Atmosphere
Political atmosphere
Economic Atmosphere
Communication Atmosphere
Collateral materials & new logo
Logo
Leave behind
Leave behind
out of pocket costs
not covered on insurance plans
SEO Confusion
Generic look
Multiple websites
Neurofeedback
Multiple
Dr. Silverman(s)
45-minute session: $120
higher income audience
competitors are covered under insurance
brain health becoming important topic
more knowledge about learning disorders
medical organizations
radio stations
blogs
informative seminars
Primary research
Seminars
Future recommendations
Paid media
Media training
Increase staff
Thank you!
Budget
Evaluation
12 percent increase in clients
four public presentations over next year
Timeline
develop organizations
rebrand center
media training
advertising
New website
NeuroDynamics
promotional video
Multiple media platforms
television
school newsletters
magazines
mobile
social media
Platforms
Full transcript