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The Transition from the Print to Digital Era

How social media has lowered transaction costs & remodeled the publication system to allow an increase in communication

Jessica Feller

on 3 June 2014

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Transcript of The Transition from the Print to Digital Era

The Transition from Print to Electronic Communications
How social media has lowered transaction costs & remodeled the publication system to allow an increase in communication
Print Era: Filter-then-publish
Directors, book publishing companies, news channels filtered content prior to publication for quality
money is a motive
What the print era did not have that the electronic era does have is the ability to
coordinate easily.
“Social tools don’t create collective action - they merely
remove the obstacles to it
. This is why many of the significant changes are based not on the fanciest, newest bits of technology but on simple, easy-to-use tools like e-mail, mobile phones, and websites, because those are the tools people have access to and, critically, are comfortable using in their daily lives

sharing is when users knowingly or unknowingly share information with no specific plan for the end result

liking a Facebook status update
re-pinning on Pinterest
retweeting a Twitter post
posting an image on Flickr
sharing URLs, tags, hashtags, location
Collaborating or Cooperating
requires more energy and coordination than sharing
involves changing your behavior to synchronize with people who are their behavior
creates group identity

conversations (IMing, text messaging, e-mail, posting YouTube videos and commenting
Social Media's effects on our public sphere
Reduced Transaction Costs
Evolved Publication Process
According to the print version of the Webster Dictionary, social media is:
forms of
electronic communication
(as Web sites for social networking and microblogging) through which
users create
online communities to share information, ideas, personal messages, and other content (as videos)
Social media has
our communication
The difference from the print era and the electronic era is undeniable: what we communicate has changed due to
active participation
Due to:
lowered transaction costs
new publication model of publish-then-filter
Collective Action
Collective Action
hardest kind of group effort due to the "Tragedy of the Commons" (moderation vs. free riding)
must have a shared vision strong enough to bind the group together
Flash Mobs
PROXIMITY: regardless of location, volunteers can add content or edit content
TIME: a user can do a quick edit or re-edit the entire article
MONEY: non-profit and volunteer based
MATERIALS: no cost due to digital content
ENERGY: users can edit content to their digression or choose to just use Wikipedia as a reference
Electronic Era: Publish-then-filter
Individual users of social media publish content prior to filtering
Trend setters like Tosh.O or Anderson Cooper filter through what is viral and surround the media around it
love is a motive
Due to the Electronic Age, communities and ideas spread differently than during the Print Age
Memes: an idea, behavior or style that spreads from person to person within a culture
Describes how our culture has changed due to social media allowing constant communication
Created by Fierarchy, LLC
1. B
2. C
3. B
4. A
5. C
6. A
7. B
8. C
9. D
10. A
Source: ABC News
Full transcript