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Ontario committee nov 2016
Transcript of Ontario committee nov 2016
Google Ad Word Campaign in GTA
Welcome & thanks
2016 in retrospect
Goals & strategies
Numbers at a glance...
58 partners in Ontario
In the last 12 months:
10 New Partners
16.8% increase in Vacuum sales
32.25% increase in Retractable
26 free units - Program
We have a plan
Maintain and increase our service offers
Innovations, a new way of doing business with you!
The digital conversion
Sharing our goals with you
YOU are a big part of the solution!
"Dealer of the Year"
Your success is important to us!
We have a plan for you !
Don`t miss the Boat!
The customer`s experiance
Create a positive experience
They enjoy shopping and buying local!
Redo showroom, modern ambiance
IPad on line network
Customer service: A tremendous asset
Establish a loyal client base
Warm market referals, it pays!
Throw away vs long lasting
consumers are starting to understand
Inescapable progression of e-commerce
We cannot win the price war vs the big box stores!
Get out of your store!!
Prize for best effort made in the next year
Corporate home show experience
Cyclo Vac experts
Labour Time Increase
Marketing and Visibility
Double labour time on all warranty work.
RMA, originial bill of sale and Serial # required
Retraflex, a MUST !
Future Web Platform
Environment dedicated to Merchants
Easier to research and place orders
Your cost, promotions & favorites
Your sales in volume or $ amount $
by category, period (year, month)
Environment dedicated fr the consumer
Better search engine
Increased product visibility
Module compare product and price
Oriented on the features and benefits/advantages
Inventory in real time
Other items that customers purchase after looking at an item
An after sale survey
An active YouTube channel
General audience:Growth of 2.87%
Refferals of www.cyclovac.com
Organic search: growth of 6.33%
Direct: growth of 15%
Marketing & Advertising
Banoo & Billy Mehrfar
Located in Woodbridge
Exclusivity Cyclo vac
Several years in the Indusrty
Authorized partner since 2009
Rookie of the year
What's at stake
Mobile or interactive platform buying process
WOW factor (customer experience)
Maintain a solid, loyal, and symbiotic business partnership!
25 yrs Warranty
The Prestgious Black Edition
Retraflex "Game changer"
National Home Show Over 50 sales
19 Retraflex !
Annual Ad Words campaign
Link exchange refferals
Google "My Business"
reports on the traffic
Pure cyclonic filtration
Already 6 years!
Client refferal program
The most visited pages!
Most Searched Cities - Audience
Cyclo Vac customer profile
By the client
By the dealer
And on the web!
Your professionalism makes the difference
Ad Words Campaing
40 weeks (10 months!)
Geolocalized dealers area
Optimized twice a month
Report twice a year
Web Taggin Campaing
4 weeks in March
1 750 000 impressions
Investment: $29 500
Leaderboard or big box publicity
Expando interactive big box:
- Cyclo Vac dealers map
- Store contact information
4 weeks in March
Interactive map to promote your branch locations
Domination TV with cartographic possibility
Cyclo vac banner & logo
Price & outsourcing
Certified Retraflex installer network
Trainning & technical standard for installation
Revolution Retraflex 2
Model home program
your website to cyclovac.com
Net sales: $105 000
Commissions paid: 28%
Cyclo Vac shopping cart
Refferal most visited "Dealer Pages"
Special contribution for campaigns