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TOURISM POLICY OF THE EUROPEAN UNION
Transcript of TOURISM POLICY OF THE EUROPEAN UNION
employment and regional development
an enhanced natural and cultural heritage
reinforcing Europe's image in the world
Tourism in the EU
Consequences from the economic and financial crisis
Big environmental footprint
Declining snow cover and rising sea levels
Challenges and Opportunities
Tourism has a crucial role for the European Union
around 1.8 million businesses
nearly 10 million jobs
over 10% of EU GDP (directly and indirectly)
over 40% of the arrivals around the world
Access to information
Customisation - focus on "me"
Focus on health and wellness
Increasing global competition
Increased mobility of people
Rapid population ageing
A new market segment
Stimulate competitiveness in the European tourism
Promote the development of sustainable, responsible and
Consolidate the image and profile of Europe as a collection of sustainable and high quality destinations
Maximise the potential of EU financial policies and instruments for developing tourism
A New Action Framework for Tourism Policy
IN THE EUROPEAN TOURISM SECTOR
Promoting diversification of the supply of tourist services
Cultural heritage, contemporary culture, protected natural sites
Developing innovation in the tourism industry
“ICT and Tourism”
platform will facilitate the adaptation of the tourism sector to new information technologies and enhance the synergies between the two sectors.
Improving professional skills
A number of initiatives:
Lifelong Learning Programme,
'An Agenda for new skills and jobs',
'Erasmus for Young Entrepreneurs' seek to match the competences needed and the occupations in the sector.
an extension of
the tourist season
Reducing seasonality and increasing off-season demand
More tourists in the low season will increase productivity and motivate the workforce.
knowledge base for tourism
The collection of statistical information will enable thorough analyses and research in the sector.
Health, well-being and spa
Food and wine
2. PROMOTE THE DEVELOPMENT OF SUSTAINABLE, RESPONSIBLE AND HIGH-QUALITY TOURISM
SUSTAINABILITY OF TOURISM:
the responsible use of natural resources
taking account of the environmental impact of activities (production of waste, pressure on water, land and biodiversity, etc.)
the use of 'clean' energy
protection of the heritage and preservation of the natural and cultural integrity of destinations
the quality and sustainability of jobs created
local economic fallout or customer care
System of indicators for the sustainable management of destinations which will serve as a basis for a label for promoting tourist destinations
European 'Qualité Tourisme' brand
Cooperation between the EU and the BRIC (Brazil, Russia, India, China) and Mediterranean countries to exchange best practices in sustainable tourism
3. CONSOLIDATE THE IMAGE AND PROFILE OF EUROPE AS A COLLECTION OF SUSTAINABLE AND HIGH-QUALITY TOURIST DESTINATIONS
More attractive European destinations with high profile should bring significant economic benefits:
by active participation in major international events or large-scale tourism fairs and exhibitions
by stimulating non-European tourist arrivals
by increasing interest by Europeans in travelling within their own continent.
by relying to a greater extent on major cultural and sporting events such as the European Capitals of Culture, European Heritage Days, the Olympic Games or universal exhibitions.
4. MAXIMISE THE POTENTIAL OF EU FINANCIAL POLICIES AND INSTRUMENTS FOR DEVELOPING TOURISM
EU policies with direct or indirect impact on tourism:
the internal market
employment and training
culture or regional
rural development policy.
The European Commission efforts:
to coordinate various policies and ensure a better integration of tourism
to increase tourist protection and revise visa and external borders control-> to encourage third-country arrivals
to mobilise funds to support tourism:
European structural funds
European Agricultural Fund for Rural Development
European Fisheries Fund
PROJECTS AND INITIATIVES
Encourages low-season tourist exchange between different countries.
Tourism for Seniors
50 000 Tourists
Project of collaboration between governments in the EU and South America, the industry and airlines
Cycling tourism is a great example of sustainable, environmentally friendly tourism
EDEN or the European Destinations of Excellence is a project
promoting sustainable tourism development models across the European Union.
More and more people are curious about different cultures
Label for Quality Schemes
Developing an umbrella European Tourism Label for Quality Schemes will increase consumer security and confidence in tourism products and encourage tourism professionals who make genuine efforts to improve services.
young unprivileged people,
families with financial pressure
over-65s and pensioners
Making tourism more accessible is a social responsibility, but also a chance to boost the competitiveness of tourism
who cannot otherwise afford to, to go on a holiday in Europe.
around 25% of the European population
with both purchasing power and leisure time
Senior citizens (55 years and over)
thus a major potential market segment.
25 000 Argentineans, Brazilians or Chileans to travel to the EU
25 000 EU nationals to travel to Argentina, Brazil or Chile
Raising awareness about its important role and is supporting the development and promotion of cycling routes through Europe by awarding grants to selected projects and initiatives
helps to spread the sustainable practices used in the chosen destinations and to attract attention and visitors to these places.
Annual national competitions where a tourist “destination of excellence” for each country is chosen based on its commitment to social, cultural and environmental sustainability
Tourism policies need to promote local cultures and traditions while at the same time preserving the heritage, landscape and local culture itself.
This will contribute to the image of Europe as a “unique tourism destination”.
A quality scheme whereby most management tasks as well as the decision-taking processes are delegated to the national bodies, with the role of the EU-level body restricted to a political one.
Tourism is generating important additional economic value (turnover, employment and added value). Tourism is also contributing to the overall attractiveness of a city or region
Challenges require combined efforts of everyone in the European tourism industry and a consolidated political framework.
The success of the strategy will make European tourism a competitive, modern, sustainable and responsible industry.
THANK YOU FOR YOUR ATTENTION!